Senior PPC Manager – Google, Microsoft Ads

On Call Compliance Solutions

. Plan, build and launch new Google Ads and Microsoft Ads campaigns for B2B lead generation .

Posted 11/10/2026full-timeRemote • Florida • United StatesSenior💰 $65,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing PPC campaigns, particularly in Google Ads and Microsoft Ads, with a strong focus on B2B lead generation and conversion tracking. Proficient in data analysis and reporting, ensuring accurate budget management and performance evaluation.

Highest-signal resume keywords

PPC Campaign ManagementGoogle Ads ExpertiseConversion Tracking SetupGA4 ProficiencyB2B Lead Generation Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PPC Campaign ManagementGoogle AdsMicrosoft AdsConversion TrackingKeyword ResearchAd Copy TestingBudget ManagementData AnalysisGoogle SheetsExcel

Soft Skills

Strong Communication SkillsSelf-DirectedDetail-Oriented

Tools & Technologies

Google Tag ManagerCRM (HubSpot, Salesforce, ConnectWise)Google Ads ScriptsLinkedIn Ads

Certifications & Qualifications

Google Ads Search CertificationGoogle Ads Measurement CertificationMicrosoft Advertising Search Certification

Industry Keywords

B2BLead GenerationIT Services MarketingCybersecurityComplianceSaaSDefense MarketGovernment Contracting

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Plan, build and launch new Google Ads and Microsoft Ads campaigns for B2B lead generation
Manage and improve existing campaigns, including keywords, bids, ad copy, audiences and extensions
Run keyword research, match type strategy and regular search term reviews
Manage a $100,000+ monthly advertising budget
Pace spend each month against sales and pipeline goals
Reallocate budget based on performance data
Set up and maintain conversion tracking, including enhanced conversions, GA4 and Google Tag Manager
Import offline conversions from the CRM to tie ad spend to opportunities and closed revenue
Keep data clean and accurate across platforms
Test ad copy, landing pages, audiences and bidding strategies
Turn test results into clear, documented changes
Use scripts, Google Sheets or other tools to automate reporting and routine tasks
Work with the sales team to review lead quality and refine targeting
Deliver monthly reports on marketing-attributed sales, pipeline, cost per acquisition and next steps
Explain results in plain language to leadership
Perform other relevant duties as assigned

Requirements

What you’ll need

5+ years of hands-on PPC experience
Proven experience managing $100,000+ in monthly ad spend ($1.2M+ annually)
Deep knowledge of Google Ads and working experience with Microsoft Ads
Strong skills in GA4, Google Tag Manager and conversion tracking setup
Advanced Google Sheets or Excel skills
B2B or lead generation experience
Self-directed and comfortable working in a fully remote environment
Strong written and verbal communication skills
Experience marketing IT services, cybersecurity, compliance or SaaS preferred
Familiarity with the defense or government contracting market preferred
Experience with Google Ads scripts or light coding preferred
LinkedIn Ads experience preferred
CRM experience (HubSpot, Salesforce or ConnectWise) preferred
Agency, consulting or freelance background preferred
Google Ads Search Certification preferred
Google Ads Measurement Certification preferred
Microsoft Advertising Search Certification preferred

Benefits

Comp & perks

Health insurance, with three plan options based on region
Dental insurance
Vision insurance
Company-paid short-term disability
Company-paid long-term disability
Company-paid life insurance
SIMPLE IRA retirement plan through Fidelity
Company snacks
Quarterly, uncapped incentives based on total sales volume attributed to marketing