Director of Growth Hacking – CRO

One Park Financial

. Own the end-to-end conversion funnel from ad click through funded deal and set quarterly CVR and cost-per-funded targets with the CMO .

Posted 10/28/2026full-timeMiami • Florida • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth marketing and conversion rate optimization (CRO) through structured testing programs that yield measurable revenue impact. Proficient in mobile UX design, experimentation statistics, and leading cross-functional teams to optimize marketing funnels.

Highest-signal resume keywords

Growth MarketingConversion Rate Optimization (CRO)Experimentation StatisticsMobile UX DesignBilingual English/Spanish Experience Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

A/B TestingMultivariate TestingSQLHTMLCSSJavaScriptMobile Landing Page OptimizationStatistical AnalysisRevenue-Based FinancingLead Generation

Soft Skills

Excellent Communication SkillsTeam LeadershipCross-Functional Collaboration

Tools & Technologies

VWOOptimizelyGA4HotjarMicrosoft ClarityLooker StudioTealiumMarketing Automation ToolsSMS/WhatsApp Journeys

Industry Keywords

FintechLendingInsuranceLead GenerationFTC ComplianceUDAAP ComplianceFinancial Services Advertising

Tech Stack

Tools & technologies

JavaScriptSQL

About the role

Key responsibilities & impact

Own the end-to-end conversion funnel from ad click through funded deal and set quarterly CVR and cost-per-funded targets with the CMO
Build and run a high-velocity A/B, multivariate, and holdout experimentation program with prioritized hypotheses, success metrics, and statistically sound readouts
Redesign and optimize mobile-first landing pages and the multi-step application flow to reduce friction, form drop-off, and time-to-submit
Lead bilingual English/Spanish experience optimization for Spanish-speaking merchants
Design and launch growth loops and acquisition experiments, including referrals, partner and embedded offers, abandoned-application re-engagement, SMS/WhatsApp nurture, and lead-pool reactivation
Partner with Paid Media on channel-specific ad creative, audience, and landing-page message match across Meta, Google, TikTok, Omnichannel, and Affiliate
Work with Sales and Underwriting to optimize downstream lead quality, approval rate, and funded volume for revenue rather than form fills
Partner with the Google Analytics/Tagging Manager to ensure accurate test instrumentation, event tracking, and offline conversion feedback
Build on-page trust and credibility through reviews, transparent product explanations, security cues, and compliant disclosures
Hire, coach, and lead a small team of CRO specialists, UX/UI designers, and/or analysts, while managing agency and tool vendors
Report test results, wins, learnings, and revenue impact to the executive team
Success is measured by conversion-rate improvement, lower cost per qualified lead and funded deal, test velocity and win rate, lead-to-funded rate, and incremental funded volume

Requirements

What you’ll need

5–7 years of experience in growth marketing, CRO, or product experimentation, ideally in fintech, lending, insurance, or another lead-gen / high-consideration category
Proven track record of running a structured testing program with measurable revenue impact; able to share specific examples and results
Strong command of experimentation statistics, including sample size, power, significance, novelty effects, and peeking pitfalls
Hands-on experience with VWO, Optimizely, AB Tasty, or Convert, plus GA4, Hotjar/Microsoft Clarity, and Looker Studio or similar BI tools
Deep understanding of mobile UX, form design, page speed, and landing page best practices
Comfort working with SQL or able to partner fluently with analysts on data pulls
Experience leading people or cross-functional programs and influencing engineering and product roadmaps
Excellent communication skills and ability to turn data into clear executive recommendations
Spanish fluency or meaningful experience building campaigns for US Hispanic and Puerto Rican audiences is nice to have
Experience with Revenue-Based Financing, merchant cash advance, or SMB lending funnels is nice to have
Familiarity with FTC, UDAAP, and state-level financial services advertising and disclosure requirements is nice to have
Experience with CDPs such as Tealium, marketing automation, and SMS/WhatsApp journeys is nice to have
Basic HTML/CSS/JavaScript for building or QA testing variations is nice to have

Benefits

Comp & perks

Competitive salary
Performance-based incentives
Comprehensive health, dental, and vision benefits
401(k) and paid time off
The opportunity to shape a fast-growing marketing organization and have a direct impact on company growth
Growth and development opportunities
Dynamic and collaborative work environment
Company events and team-building activities