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Google Analytics, Tagging Manager
One Park Financial. Own OPF's GA4 implementation, including property structure, event and parameter design, conversions, audiences, and BigQuery export .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expert knowledge in GA4 and Google Tag Manager, with hands-on experience in implementing conversion integrations and managing data quality across platforms. Proficient in SQL and JavaScript, with strong documentation and communication skills to effectively train stakeholders and ensure compliance with privacy regulations.
Highest-signal resume keywords
GA4 ImplementationGoogle Tag ManagerMeta Conversions APISQL ProficiencyConsent Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital AnalyticsTag ManagementJavaScriptData Layer SkillsSQLEvent TrackingData Quality MonitoringConversion IntegrationsDashboard CreationTaxonomy Compliance
Soft Skills
Detail-OrientedStrong Documentation SkillsCommunication SkillsTraining Ability
Tools & Technologies
BigQueryLooker StudioTealiumSegmentCRM Integrations
Certifications & Qualifications
Google Analytics Certification
Industry Keywords
Financial ServicesRegulated IndustriesPrivacy RegulationsCCPA
Tech Stack
Tools & technologiesBigQueryJavaScriptSQL
About the role
Key responsibilities & impact- Own OPF's GA4 implementation, including property structure, event and parameter design, conversions, audiences, and BigQuery export
- Manage Google Tag Manager web and server-side containers, including tag governance, version control, QA, and documentation
- Implement and maintain server-side and platform conversion integrations, including Meta Conversions API, Google Enhanced Conversions, TikTok Events API, and offline conversion uploads from CRM
- Partner with CDP and data teams, such as Tealium, to ensure consistent event data across web, app, CRM, and ad platforms
- Own and enforce marketing UTM and campaign taxonomy across all channels and partners
- Implement consent management and Google Consent Mode v2, collaborating with Legal and Compliance on CCPA and other state privacy requirements
- Build tracking plans for new landing pages, funnel steps, and experiments; QA tracking before launch and monitor data quality afterward
- Build and maintain dashboards in Looker Studio or similar BI tools for funnel, channel, and experiment reporting
- Troubleshoot data discrepancies across GA4, ad platforms, and CRM, and explain them clearly to stakeholders
- Train marketers on GA4, reporting, and tagging requests
- Ensure tracking accuracy and reconciliation between GA4, ad platforms, and CRM
- Improve event match quality and offline conversion match rates across Meta, Google, and TikTok
- Enforce taxonomy compliance across campaigns and partners
- Reduce time to instrument new pages and experiments
Requirements
What you’ll need- 5–7 years of hands-on digital analytics and tag management experience
- Expert knowledge of GA4 and Google Tag Manager, including server-side GTM
- Hands-on experience implementing Meta CAPI, Google Enhanced Conversions, and offline conversion imports
- Strong JavaScript and data layer skills; comfortable with browser developer tools and tag debugging tools
- SQL proficiency, ideally with BigQuery
- Experience with consent management platforms and Consent Mode
- Detail-oriented, with strong documentation and communication skills
- Fluency in Spanish, or meaningful experience building campaigns for US Hispanic and Puerto Rican audiences (nice to have)
- Experience with Tealium, Segment, or another CDP (nice to have)
- Experience with CRM integrations, such as Salesforce or HubSpot, for offline conversion tracking (nice to have)
- Experience in financial services or regulated industries (nice to have)
- Google Analytics certification (nice to have)
Benefits
Comp & perks- Competitive salary
- Performance-based incentives
- Comprehensive health, dental, and vision benefits
- 401(k) and paid time off
- The opportunity to shape a fast-growing marketing organization and have a direct impact on company growth
- Growth and development opportunities
- Dynamic and collaborative work environment
- Company events and team-building activities