Manager, Media Buyer – TikTok

One Park Financial

. Launch, manage, and optimize TikTok Ads campaigns across prospecting and retargeting, including Lead Generation and website conversion objectives.

Posted 10/28/2026full-timeMiami • Florida • United StatesJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing TikTok Ads campaigns, with a strong focus on lead generation and conversion objectives. Proficient in analyzing performance metrics and collaborating with creative teams to produce engaging content tailored for diverse audiences.

Highest-signal resume keywords

TikTok Ads Campaign ManagementLead GenerationTikTok Ads ManagerFluency in SpanishAnalytical Skills in Excel/Google Sheets

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Social Media BuyingCreative TestingPerformance ReportingBudget ManagementContent Optimization

Soft Skills

Clear CommunicationOrganizational SkillsFast-Moving Adaptability

Tools & Technologies

TikTok PixelEvents APISpark AdsExcelGoogle Sheets

Certifications & Qualifications

TikTok Academy Certification

Industry Keywords

Financial ServicesFintechSMB Lead GenerationUser-Generated ContentCompliance

Tech Stack

Tools & technologies

Spark

About the role

Key responsibilities & impact

Launch, manage, and optimize TikTok Ads campaigns across prospecting and retargeting, including Lead Generation and website conversion objectives.
Manage budgets and daily pacing to hit CPL and cost-per-qualified targets.
Run a fast creative testing cadence with the creative team and creators, including hooks, formats, Spark Ads, and English/Spanish variants built natively for the platform.
Source and coordinate creators and UGC through TikTok One (Creator Marketplace) and partner agencies.
Partner with the Tagging Manager to maintain the TikTok Pixel and Events API, and support offline conversion feedback.
Stay compliant with TikTok's financial services advertising policies and coordinate with Compliance on claims and disclosures.
Monitor trends, sounds, and formats on the platform and translate them into testable ad ideas.
Prepare weekly performance reports with clear insights and next steps.
Collaborate with the Meta and Omnichannel buyers to share learnings on creative and audiences.
Success measured by efficient spend growth at target cost per qualified lead, creative testing velocity, creative fatigue management, lead quality, and lead-to-funded rate from TikTok traffic.

Requirements

What you’ll need

2–4 years of hands-on paid social media buying, with at least 1 year managing TikTok Ads campaigns directly.
Working knowledge of TikTok Ads Manager, Spark Ads, Lead Generation, Pixel, and Events API.
Strong creative instinct for short-form vertical video and what makes content native to TikTok.
Solid analytical skills in Excel/Google Sheets and platform reporting.
Organized, fast-moving, and comfortable testing and iterating weekly.
Clear written and verbal communication.
Fluency in Spanish, or meaningful experience building campaigns for US Hispanic and Puerto Rican audiences.
Experience working with creators or managing UGC programs.
Experience in financial services, fintech, or SMB lead generation.
Exposure to Meta or other paid social platforms.
TikTok Academy or similar certifications.

Benefits

Comp & perks

Competitive salary
Performance-based incentives
Comprehensive health, dental, and vision benefits
401(k) and paid time off
The opportunity to shape a fast-growing marketing organization and have a direct impact on company growth
Growth and development opportunities
Dynamic and collaborative work environment
Company events and team-building activities