Senior Manager, Media Buyer

One Park Financial

. Own day-to-day strategy, buying, and optimization of OPF's Meta campaigns across prospecting, retargeting, and lead-pool reactivation .

Posted 10/28/2026full-timeMiami • Florida • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing Meta advertising campaigns, including budget optimization and performance analysis, while effectively communicating insights to stakeholders. Proficient in creative testing and collaboration with design teams to drive successful marketing outcomes.

Highest-signal resume keywords

Meta Ads ManagerPaid Social Media BuyingAnalytical SkillsCreative Testing FrameworksRegulated Ad Category Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationCost-Per-Lead ManagementAttribution WindowsPerformance ReportingEvent Match Quality

Soft Skills

Clear CommunicationCollaboration

Tools & Technologies

Meta Business ManagerMeta PixelConversions APIExcelGoogle Sheets

Industry Keywords

Financial ServicesSpecial Ad CategoryLead AdsIncrementality StudiesMarketing Analytics

About the role

Key responsibilities & impact

Own day-to-day strategy, buying, and optimization of OPF's Meta campaigns across prospecting, retargeting, and lead-pool reactivation
Plan and manage monthly budgets and pacing while hitting CPL, cost-per-qualified, and cost-per-funded targets
Build account structures within Meta's Financial Products and Services special ad category restrictions
Drive creative testing across concepts, hooks, formats, and English/Spanish variants
Partner with the Tagging Manager on Meta Pixel, Conversions API, event match quality, and offline conversion uploads
Manage Lead Ads and instant forms alongside website conversion campaigns
Run incrementality and lift studies with marketing analytics
Diagnose performance shifts across CPM, CTR, CVR, frequency, and auction dynamics
Align ad messaging with landing pages in partnership with the CRO team
Stay current on Meta product releases and test relevant features
Produce weekly and monthly performance reporting for the Director of Paid Media and CMO

Requirements

What you’ll need

5–7 years of hands-on paid social media buying, with direct ownership of meaningful Meta budgets (ideally $250K+/month)
Deep expertise in Meta Ads Manager, Business Manager, Events Manager, Advantage+ campaigns, Lead Ads, and Conversions API
Experience in a regulated or special ad category (financial services, credit, housing, employment, or insurance)
Strong analytical skills and proficiency with Excel/Google Sheets and BI dashboards
Solid grasp of attribution windows and their limits
Track record of building creative testing frameworks and working closely with designers and video editors
Ability to connect platform metrics to downstream business outcomes (qualified leads, approvals, funded deals)
Clear, concise communication skills to explain performance to non-specialists

Benefits

Comp & perks

Competitive salary
Performance-based incentives
Comprehensive health, dental, and vision benefits
401(k) and paid time off
The opportunity to shape a fast-growing marketing organization and have a direct impact on company growth
Growth and development opportunities
Dynamic and collaborative work environment
Company events and team-building activities
Innovative environment with cutting-edge technology
Continuous learning opportunities and training programs
Career advancement paths
Supportive and inclusive work environment