Senior Manager, Media Buyer – Google Ads

One Park Financial

. Own strategy, buying, and optimization of OPF's Google Ads and Microsoft Ads accounts across Search, Performance Max, YouTube, Demand Gen, and Display .

Posted 10/28/2026full-timeMiami • Florida • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing Google Ads and Microsoft Ads campaigns, with a strong focus on strategy, budget management, and compliance within the financial services sector. Proficient in analytical tools and methodologies to connect advertising performance to business outcomes.

Highest-signal resume keywords

Google Ads ManagementPaid Search BuyingSmart BiddingAnalytical SkillsGoogle Ads Certifications

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsMicrosoft AdsEnhanced ConversionsSmart BiddingExcelGoogle SheetsGA4BI ToolsSQLCampaign Optimization

Soft Skills

Analytical ThinkingCollaborationCommunication

Tools & Technologies

Google Ads EditorGoogle Ads ScriptsSA360Third-Party Bid Management Tools

Certifications & Qualifications

Google Ads Search CertificationGoogle Ads Display CertificationGoogle Ads Video CertificationGoogle Ads Measurement Certification

Industry Keywords

Financial ServicesInsuranceLegalHealthcareLead Generation

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own strategy, buying, and optimization of OPF's Google Ads and Microsoft Ads accounts across Search, Performance Max, YouTube, Demand Gen, and Display
Build and maintain keyword strategy, match types, negative keyword lists, and account structure across English and Spanish campaigns for business funding and working capital intent
Manage budgets and bidding strategies (tCPA, tROAS, value-based bidding) to hit cost-per-qualified and cost-per-funded targets
Partner with the Tagging Manager to implement and maintain Enhanced Conversions, offline conversion imports from CRM, and conversion value rules
Write, test, and refresh responsive search ad copy and assets; manage YouTube and Demand Gen creative testing with the creative team
Maintain compliance with Google's financial services policies and advertiser verification, and coordinate with Legal/Compliance on ad copy and disclosures
Monitor competitor activity and auction insights, and protect brand terms
Partner with the CRO team on landing page testing and message match for search intent
Run geo and incrementality tests with marketing analytics to validate channel contribution
Produce weekly and monthly performance reporting with clear insights and recommendations
Success measured by impression share, cost per qualified lead, cost per funded deal, offline conversion health and match rates, and incremental volume from PMax, YouTube, and Demand Gen

Requirements

What you’ll need

5–7 years of hands-on paid search buying, with direct ownership of meaningful Google Ads budgets (ideally $250K+/month)
Expert knowledge of Google Ads (Search, PMax, YouTube, Demand Gen), Google Ads Editor, and Microsoft Ads
Hands-on experience with Smart Bidding, Enhanced Conversions, and offline conversion imports
Strong analytical skills with Excel/Google Sheets, GA4, and BI tools; comfortable with Google Ads scripts or similar automation
Experience advertising in a competitive, regulated vertical (financial services, insurance, legal, or healthcare)
Ability to connect platform metrics to downstream business outcomes
Google Ads certifications (Search, Display, Video, Measurement)
Nice to have: Fluency in Spanish, or meaningful experience building campaigns for US Hispanic and Puerto Rican audiences
Nice to have: Experience with lending, RBF/MCA, or SMB lead generation
Nice to have: Experience with SA360 or third-party bid management tools
Nice to have: Basic SQL for pulling CRM and conversion data

Benefits

Comp & perks

Competitive salary
Performance-based incentives
Comprehensive health, dental, and vision benefits
401(k) and paid time off
The opportunity to shape a fast-growing marketing organization and have a direct impact on company growth
Growth and development opportunities
Dynamic and collaborative work environment
Company events and team-building activities