Senior Manager, Media Buyer – Omnichannel

One Park Financial

. Plan, negotiate, and buy media across programmatic (DSPs), CTV/OTT, streaming audio, DRTV, radio, OOH/DOOH, and other emerging channels .

Posted 10/28/2026full-timeMiami • Florida • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in media buying across digital and offline channels, with a strong focus on programmatic strategies and multicultural media. Proficient in budget management, vendor negotiation, and performance measurement to drive incremental lift in qualified leads.

Highest-signal resume keywords

Media Buying ExperienceDSP ProficiencyNegotiation SkillsAnalytical SkillsSpanish Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media PlanningProgrammatic BuyingDRTV BuyingOffline MeasurementIncrementality MethodsBudget ManagementVendor ManagementCampaign OptimizationPerformance TrackingMeasurement Design

Soft Skills

Communication SkillsCollaboration SkillsNegotiation Skills

Tools & Technologies

The Trade DeskDV360Amazon DSPNielsenComscoreISpotMarketing Analytics ToolsTagging Manager

Industry Keywords

CTV/OTTStreaming AudioOOH/DOOHSpanish-Language MediaMulticultural MediaDirect-Response Financial ServicesLead GenerationGeo-Lift TestsMatched-Market TestsMMM Inputs

About the role

Key responsibilities & impact

Plan, negotiate, and buy media across programmatic (DSPs), CTV/OTT, streaming audio, DRTV, radio, OOH/DOOH, and other emerging channels
Build integrated media plans with flighting, reach, and frequency aligned to business seasonality and funded-volume goals
Prioritize high-value DMAs and Puerto Rico, including Spanish-language and multicultural media
Manage agency, DSP, and media vendor relationships, including RFPs, negotiation, insertion orders, make-goods, and invoice reconciliation
Design measurement for offline and upper-funnel channels with marketing analytics, including geo-lift tests, matched-market tests, response curves, and MMM inputs
Coordinate tracking with the Tagging Manager using vanity URLs, dedicated phone numbers, QR codes, UTM taxonomy, and pixel or impression tags
Ensure creative specs, trafficking, and brand safety standards are met across all placements
Collaborate with Meta, Google, TikTok, and Affiliate leads so omnichannel investment lifts performance channels
Track budget pacing and report performance and incrementality to the Director of Paid Media and CMO
Test emerging channels such as retail media, podcast, and AI/LLM ad placements
Drive incremental lift in qualified leads and funded deals in tested markets
Optimize media efficiency, budget pacing accuracy, on-time trafficking, and blended cost per funded deal

Requirements

What you’ll need

5–7 years of media buying experience across digital and offline channels, at an agency or in-house
Hands-on experience with at least one major DSP (The Trade Desk, DV360, Amazon DSP, or similar) and CTV buying
Experience buying DRTV, radio, and/or OOH, including negotiation and post-buy analysis
Strong understanding of reach, frequency, GRPs, and media planning tools
Experience with offline measurement and incrementality methods (geo-lift, matched markets, MMM)
Excellent negotiation, vendor management, and budget management skills
Strong analytical and communication skills
Fluency in Spanish, or meaningful experience building campaigns for US Hispanic and Puerto Rican audiences
Experience buying Spanish-language and multicultural media in the US and Puerto Rico
Experience in direct-response financial services or lead generation
Familiarity with Nielsen, Comscore, iSpot, or similar measurement tools

Benefits

Comp & perks

Competitive salary
Performance-based incentives
Comprehensive health, dental, and vision benefits
401(k) and paid time off
The opportunity to shape a fast-growing marketing organization and have a direct impact on company growth
Growth and development opportunities
Dynamic and collaborative work environment
Company events and team-building activities