Senior Marketing Analyst

One Park Financial

. Own recurring analysis of paid performance across Meta, Google, TikTok, and email at campaign, ad set, and creative levels .

Posted 9/29/2026full-timeSalt Lake City • Utah • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics and performance measurement, with strong capabilities in SQL, Python, and data visualization. Proficient in analyzing acquisition funnels and optimizing marketing strategies through data-driven insights.

Highest-signal resume keywords

Marketing AnalyticsSQL ProficiencyPython with PandasPaid Digital PlatformsData Visualization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AnalyticsGrowth AnalyticsPerformance MarketingDigital Media MeasurementFunnel AnalysisA/B TestingEvent TrackingData ReconciliationUTM TaggingConversion Tracking

Soft Skills

Strong Communication SkillsData Quality Judgment

Tools & Technologies

Google AdsMeta AdsGA4DbtAWS Cloud DataAI ToolingLLMs

Industry Keywords

FintechLendingInsuranceSubscription Business

Tech Stack

Tools & technologies

AWSCloudPandasPythonSQL

About the role

Key responsibilities & impact

Own recurring analysis of paid performance across Meta, Google, TikTok, and email at campaign, ad set, and creative levels
Measure cost per funded deal and return on ad spend, not only cost per lead
Analyze the full acquisition funnel from ad click through funded deal
Identify funnel drop-off points, quantify costs, and recommend changes
Build quality metrics to distinguish high-volume channels from channels producing fundable businesses
Design and evaluate creative, landing page, audience, and geographic holdout tests
Determine whether test differences represent real effects or audience composition differences
Help shape and quality-check marketing data foundations, including tagging, attribution, and data models
Reconcile spend and validate joins between marketing activity, leads, and funded deals
Build dashboards and reporting used by marketing and executives
Present findings in plain language with clear recommendations
Report to Analytics leadership and collaborate with data science and analytics teams
Use AI and LLM tooling to accelerate and improve analysis

Requirements

What you’ll need

4 to 7 years in marketing analytics, growth analytics, performance marketing, or digital media measurement
Bachelor's degree in a quantitative field (economics, statistics, mathematics, business or marketing analytics, computer science, or similar)
Strong SQL and working Python with pandas
Ability to query the warehouse and perform analysis in notebooks or scripts
Hands-on experience with paid digital platforms, particularly Meta and Google Ads
Practical fluency with UTM tagging and conversion tracking
Web and product analytics experience (GA4 or comparable)
Experience with event tracking and step-level funnel analysis
Ability to design and interpret A/B or geo tests
Ability to distinguish real effects from differences in channel audiences
Strong data-quality judgment, including reconciling data before reporting and flagging suspicious numbers
Strong visualization and communication skills with non-technical stakeholders
Experience in lending, fintech, insurance, subscription, or another business with a long funnel and qualification gate between lead and revenue is a strong plus
Experience with dbt, AWS cloud data environments, and modern AI tooling (LLMs, agents) is a plus

Benefits

Comp & perks

Local & National Health Insurance
Dental and Vision insurance
Group Medical Bridge
401k with Match
ID Protection: 100% covered by the company
Life Insurance: 100% covered by the company
Generous PTO and holidays
Continuous learning opportunities
Training programs
Career advancement paths
Supportive and inclusive work environment
Innovative environment with cutting-edge technology