Senior Marketing Analyst

One Park Financial

. Own recurring paid-performance analysis across Meta, Google, TikTok, and email, down to campaign, ad set, and creative .

Posted 9/29/2026full-timeDallas • Texas • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics and performance measurement, with strong capabilities in SQL, Python, and data visualization. Proficient in analyzing acquisition funnels and providing actionable insights to optimize marketing strategies.

Highest-signal resume keywords

Marketing AnalyticsSQLPython with PandasPaid Digital PlatformsData Visualization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AnalyticsPerformance MarketingFunnel AnalysisA/B TestingData ReconciliationEvent TrackingConversion TrackingData Quality AssuranceQuantitative AnalysisStatistical Analysis

Soft Skills

Communication with Non-Technical StakeholdersAnalytical ThinkingProblem SolvingCollaboration

Tools & Technologies

Google AdsMeta AdsGA4AWSDbtLLMsData ModelsDashboards

Industry Keywords

FintechLendingInsuranceSubscription BusinessDigital Media Measurement

Tech Stack

Tools & technologies

AWSCloudPandasPythonSQL

About the role

Key responsibilities & impact

Own recurring paid-performance analysis across Meta, Google, TikTok, and email, down to campaign, ad set, and creative
Measure cost per funded deal and return on ad spend, not only cost per lead
Analyze the full acquisition funnel from ad click through funded deal
Identify funnel drop-off points, quantify their cost, and recommend changes
Build quality metrics to distinguish high-volume channels from channels producing fundable businesses
Design and interpret creative, landing page, audience, and geo-holdout tests
Help shape and quality-check marketing data foundations, including tagging, attribution, and data models
Reconcile spend and validate joins between marketing activity, leads, and funded deals
Build dashboards and reporting used by marketing and executives
Present findings in plain language with clear recommendations
Report to Analytics leadership and work alongside the data science and analytics team

Requirements

What you’ll need

4 to 7 years in marketing analytics, growth analytics, performance marketing, or digital media measurement
Bachelor's degree in a quantitative field (economics, statistics, mathematics, business or marketing analytics, computer science, or similar)
Strong SQL
Working Python with pandas
Ability to query the warehouse and perform analysis in notebooks or scripts
Hands-on experience with paid digital platforms, particularly Meta and Google Ads
Practical fluency with UTM tagging and conversion tracking
Web and product analytics experience, such as GA4 or comparable tools
Experience with event tracking and step-level funnel analysis
Experiment literacy, including designing and interpreting A/B or geo tests
Strong data-quality instincts and ability to reconcile data before reporting
Strong visualization and communication with non-technical stakeholders
Experience in lending, fintech, insurance, subscription, or another business with a long funnel and a qualification gate between the lead and revenue is a strong plus
Experience with dbt, cloud data environments such as AWS, and modern AI tooling such as LLMs and agents is a plus

Benefits

Comp & perks

Local & National Health Insurance
Dental and Vision insurance
Group Medical Bridge
401k with Match
ID Protection: 100% covered by the company
Life Insurance: 100% covered by the company
Generous PTO and holidays
Continuous learning opportunities
Training programs
Career advancement paths
Innovative environment
Supportive and inclusive work environment