Senior Manager, Clinical Member Engagement Strategy

One Pass

. Own the engagement strategy behind the Member Value Profile™, translating member segmentation, risk factors, clinical needs and engagement signals into personalized activation and adherence journeys .

Posted 10/10/2026full-timeUnited StatesSenior💰 $129,500 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing member engagement strategies, including personalized activation journeys and multichannel outreach. Strong analytical skills to define performance measures and translate insights into scalable programs within the health care and population health sectors.

Highest-signal resume keywords

Member Engagement StrategyPersonalized Activation JourneysMultichannel Lifecycle JourneysHealth Care Compliance KnowledgeMarketing Automation Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Member SegmentationBehavior Change StrategiesData AnalysisPersona DevelopmentTargeting StrategiesPerformance MeasurementProgram DevelopmentEngagement Data TranslationCommunity ActivationEvent-Based Strategies

Soft Skills

CollaborationAnalytical ThinkingCommunicationLeadershipAdaptability

Tools & Technologies

Salesforce Marketing CloudMarketing Automation PlatformsJourney Orchestration Tools

Industry Keywords

Health CarePopulation HealthWellnessClinical ProgramsConsumer EngagementCompliance ReviewValue-Based Health Initiatives

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own the engagement strategy behind the Member Value Profile™, translating member segmentation, risk factors, clinical needs and engagement signals into personalized activation and adherence journeys
Develop and continuously refine clinical member personas and targeting strategies across condition-specific programs, including Fall Risk, Heart Heart, Diabetes, Mobility and future clinical offerings
Partner with Clinical Product to conduct member research and strengthen personas, program experiences, messaging and engagement strategies
Design end-to-end member journeys spanning identification, outreach, enrollment, participation, reassessment and long-term adherence
Determine the optimal mix, sequencing and messaging across direct mail, email, AI-powered conversational SMS and other digital channels
Develop event-based and community activation strategies, including screenings, fitness center and gym events, provider partnerships and community partnerships
Lead activation strategies for health plan, employer and provider pilots
Partner with Clinical Product, Health Economics and Marketing Operations on program alignment, outcomes, data flows, journey execution, channel orchestration and measurement infrastructure
Own the CMS and compliance review path for applicable member outreach
Define and report success measures across identification, outreach, activation, enrollment, participation, reassessment and adherence
Translate pilot results and member insights into scalable playbooks for Medicare, commercial, provider and future value-based population health initiatives
Report directly to the Chief Marketing Officer

Requirements

What you’ll need

8+ years of member, patient or consumer engagement experience within health care, population health, wellness or a related field
Demonstrated results driving measurable behavior change, including activation, enrollment, participation, adherence or program completion
Experience translating clinical, behavioral, claims, risk or engagement data into audience strategies and personalized member journeys
Experience developing personas, segmentation approaches and targeting strategies for condition-specific, clinical or population health programs
Hands-on experience building multichannel lifecycle journeys across digital and offline channels, such as email, SMS, direct mail, events or community activation
Demonstrated ability to work across Clinical, Product, Marketing, Analytics, Operations and Health Economics teams
Strong analytical skills and experience defining performance measures across the member engagement funnel
Working knowledge of health care compliance review processes and regulated member communications
Experience with marketing automation or journey orchestration platforms, ideally Salesforce Marketing Cloud
Proven experience building new capabilities and programs from the ground up in a fast-moving environment
Bachelor’s degree or equivalent practical experience
Eligible to work in the United States
Must reside in one of the listed eligible U.S. states or jurisdictions

Benefits

Comp & perks

Bonus eligibility
Flexible work environment
Remote work support across eligible U.S. states
Geographic pay model with location-based compensation zones