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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in consumer marketing strategy, focusing on acquisition, retention, and promotion across various channels. Proven ability to analyze conversion metrics and drive quantifiable results in subscription-based environments.
Highest-signal resume keywords
Consumer Marketing ExperiencePaid Media StrategyConversion AnalyticsPromotion Strategy ExecutionMarketing Automation Familiarity
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Conversion Rate OptimizationPaid Social AdvertisingPaid Search AdvertisingOffer Strategy DesignAnalytical Metrics (CPA, ROAS, LTV)Program DevelopmentConsumer Engagement StrategyTest-and-Learn RoadmapChannel Efficiency MeasurementSubscriber Retention Strategies
Soft Skills
Analytical CapabilityCollaborationStrategic ThinkingCreative Development Direction
Tools & Technologies
Marketing Automation PlatformsCRM Platforms
Industry Keywords
Direct-to-ConsumerE-CommerceSubscription MarketingRetail MarketingHealth and Wellness Marketing
About the role
Key responsibilities & impact- Own consumer paid media strategy and budget across acquisition, retention and promotion
- Own the annual promotion calendar, offer-effectiveness measurement and new-promotion setup mechanics
- Own acquisition, retention and consumer engagement strategy across paid, lifecycle and owned channels
- Own conversion analytics and reporting, including blended CPA, channel efficiency, funnel conversion rates and subscriber retention
- Build and run a structured test-and-learn roadmap
- Translate test results into media, offer and creative decisions
- Own the reseller and channel-partner path to a One Pass subscription
- Partner with business development on co-marketing and conversion
- Direct performance creative development against Product Marketing’s brand standards
- Partner with Marketing Operations on campaign execution, martech, lifecycle journeys and measurement infrastructure
- Partner with Product, Digital and Customer Experience teams to prioritize website and digital experience enhancements
Requirements
What you’ll need- 8+ years of consumer marketing experience in direct-to-consumer, retail, e-commerce or subscription businesses
- Demonstrated ownership of a conversion or revenue target, with quantifiable results driving consumers to purchase
- Hands-on fluency in paid media, including paid social and paid search
- Ability to set paid media strategy and direct an agency
- Experience designing and executing promotion and offer strategy, including pricing-offer mechanics
- Strong analytical capability with CPA, ROAS, LTV, funnel conversion and retention metrics
- Proven experience building programs from the ground up in a fast-moving environment
- Bachelor’s degree or equivalent practical experience
- Reseller, retail partner or channel marketing experience
- Subscription lifecycle and retention marketing experience
- Familiarity with marketing automation and CRM platforms
- Experience in health, wellness, fitness or consumer benefits categories
Benefits
Comp & perks- Bonus opportunity
- Flexible work environment
- Remote work available in eligible U.S. states