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O
Director of Marketing and Sales – Homecare Services
One You Love Homecare. Generate new business, cultivate referral relationships, and increase awareness of homecare services in the local community .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in business development and relationship management within the homecare and healthcare sectors, with a strong focus on community engagement and client onboarding. Proficient in utilizing CRM tools to track sales activities and achieve set goals.
Highest-signal resume keywords
Business DevelopmentCommunity Referral RelationshipsSales Experience in HomecareCRM ProficiencyInterpersonal Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SalesMarketingBusiness DevelopmentClient OnboardingCold CallingNetworkingOrganizational SkillsTime Management
Soft Skills
Relationship-BuildingSelf-Motivation
Tools & Technologies
CRM ToolsMicrosoft Office
Industry Keywords
Homecare ServicesHealthcare IndustryCommunity InvolvementReferral SourcesLocal Market Knowledge
About the role
Key responsibilities & impact- Generate new business, cultivate referral relationships, and increase awareness of homecare services in the local community
- Identify and pursue new client and referral opportunities through cold calling, networking, and community involvement
- Develop and maintain relationships with hospitals, skilled nursing facilities, assisted living facilities, senior centers, physicians, and discharge planners
- Educate referral partners and potential clients about agency services
- Conduct in-home consultations and assist in onboarding new clients
- Collaborate with the agency team to ensure excellent customer service and satisfaction
- Track and report sales activities and results using CRM tools
- Participate in community events, expos, and marketing campaigns to promote agency visibility
- Achieve monthly and quarterly sales goals set by leadership
Requirements
What you’ll need- Must have skill and enthusiasm for developing community referral relationships from the initial cold call through well nurtured relationships
- Bachelor’s degree in marketing, business, healthcare, or related field preferred
- Proven experience in sales, marketing, or business development (home care or healthcare industry)
- Strong interpersonal and relationship-building skills
- Self-motivated with excellent organizational and time management abilities
- Knowledge of the local market and referral sources a plus
- Valid driver’s license, reliable transportation, and willingness to travel within the service area
- Proficient in CRM tools and Microsoft Office applications
- Monday through Friday, 9 AM–5 PM; occasional evening/weekend community events and occasional weekend client intake meetings
- 90% field-based, 10% office-based
Benefits
Comp & perks- 401(k)
- Bonus based on performance
- Company parties
- Employee discounts
- Free food & snacks
- Opportunity for advancement
- Training & development
- Paid time off (PTO)
- Paid holidays
- Competitive wages
- Flexible work options
- Professional development & education support
- Employee recognition & appreciation programs
- Work-life balance & family support
- Serve your community through purpose-driven work