Marketing Automation, GTM Specialist

ONE ZERO BANK

. Build journeys end to end in Solitics across SMS, WhatsApp, email, push, in-app, pop-ups and banker tickets .

Posted 11/2/2026full-timeTel Aviv-Yafo • IsraelMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing automation and CRM, with a strong focus on multi-channel communication strategies and data-driven decision-making. Proficient in SQL, Snowflake, and Streamlit, with hands-on experience in AI tools and compliance within regulated environments.

Highest-signal resume keywords

Marketing AutomationSQL ProficiencyMulti-Channel Communication ManagementExperience with APIs and JSONA/B Testing and Experiment Design

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationSQLA/B TestingExperiment DesignMulti-Channel CommunicationAI Tools DevelopmentData Warehouse ManagementJourney MappingCampaign AnalysisContent Personalization

Soft Skills

Technical ReviewTroubleshootingCollaborationProcess Improvement

Tools & Technologies

SoliticsSnowflakeStreamlitBrazeSalesforce Marketing CloudOptimoveN8nMakeZappierClaude

Industry Keywords

FintechBankingRegulated EnvironmentOnboardingActivationCustomer JourneyComplianceMarketing ConsentCustomer SegmentationData-Driven Marketing

Tech Stack

Tools & technologies

CloudSnowflakeSQL

About the role

Key responsibilities & impact

Build journeys end to end in Solitics across SMS, WhatsApp, email, push, in-app, pop-ups and banker tickets
Set up journey data by defining events and calculated fields with the DWH
QA every journey before launch, including segments, send windows, personalization and marketing consent
Run control groups and A/B tests and create dashboards to measure journey results
Personalize messages, incentives and timing by customer stage, acquisition source and profile
Lead the technical side of journeys for onboarding drop-offs, refer-a-friend, credit and collections, and pension
Build AI agents and automated processes for journey setup, campaign analysis and content updates, with human approval before live changes
Develop internal tools on the bank's enterprise Claude and Snowflake, including Streamlit
Work with Information Security, Legal and R&D from the design stage to meet security and compliance requirements
Support marketing managers with setup, technical review and troubleshooting
Build standards, templates and documentation for Solitics
Conduct day-to-day technical reviews and support professional and process improvement

Requirements

What you’ll need

3+ years of hands-on experience in marketing automation, CRM or lifecycle marketing, on a platform such as Solitics, Braze, Salesforce Marketing Cloud, Optimove or similar
SQL at a level that lets you build segments and check results on your own
Experience working with APIs, JSON and webhooks
Hands-on experience building with AI tools – agents, automations or internal tools that other people actually used
Solid understanding of experiment design: control groups, A/B tests and interpreting results
Proven experience managing multi-channel communications (push, in-app, SMS, WhatsApp, email)
Proficiency in Snowflake and Streamlit
High-level Hebrew and English
Experience in fintech, banking or another regulated environment (advantage)
Experience with onboarding, activation or refer-a-friend journeys (advantage)
Experience with tools such as n8n, Make or Zappier (advantage)