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Marketing Operations Manager
OneImaging. Execute and QA member campaigns across email, SMS, landing pages, and direct mail using Braze .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in multi-channel campaign execution, project coordination, and content creation, with a strong focus on using customer engagement platforms like Braze. Proven ability to manage logistics and streamline processes in a fast-paced environment.
Highest-signal resume keywords
Multi-Channel Campaign ExecutionProject Coordination in LinearContent Creation in CanvaExperience with BrazeVendor Coordination and Logistics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ExecutionA/B TestingEmail MarketingSMS MarketingDirect Mail ProductionProject ManagementContent WritingData AnalysisLogistics ManagementCustomer Engagement
Soft Skills
Organizational SkillsCommunication SkillsDetail-OrientedProblem-SolvingCollaboration
Tools & Technologies
BrazeLinearAsanaJiraCanvaFigmaAdobe Creative SuiteAI ToolsAutomation ToolsCampaign Management Platforms
Industry Keywords
Marketing OperationsLifecycle MarketingDigital HealthConsumer HealthcareHealthcare Experience
About the role
Key responsibilities & impact- Execute and QA member campaigns across email, SMS, landing pages, and direct mail using Braze
- Coordinate direct-mail production, proofs, pre-send QA, in-home tracking, benefit-fair materials, swag inventory, and shipments
- Manage marketing intake and triage in Linear, prioritizing and routing requests through completion
- Maintain calendars, timelines, and documentation
- Coordinate the experiment backlog, variants, approvals, launch dates, hypotheses, results, and next actions
- Drive new-customer launch checklists across Customer Success, Product, and creative partners
- Create and update member-facing content and assets in Canva
- Coordinate larger creative work with design partners
- Pull campaign and channel performance data and support A/B testing
- Partner with automated and AI-assisted workflows, owning QA and coordination handoffs
- Flag repetitive work worth streamlining
Requirements
What you’ll need- 2-4 years in a marketing coordinator, marketing operations, or lifecycle marketing execution role
- Experience supporting multi-channel campaign execution across email, SMS, landing pages, and/or direct mail
- Comfortable working hands-on in a customer engagement platform such as Braze or Iterable, building and QAing campaigns and journeys
- Strong organizational and project-coordination skills, with the ability to manage many workstreams at once in a ticketing system such as Linear, Asana, or Jira
- Experience coordinating external vendors and print/direct-mail production, and comfort with hands-on logistics such as events, fulfillment, and inventory
- Strong writing and communication skills, with the ability to create clear, member-friendly, brand-aligned content
- Familiarity with design tools such as Canva, Figma, or Adobe Creative Suite for light asset updates
- Comfortable working alongside automation and AI tools, and motivated to streamline repetitive work
- Detail-oriented and organized, and able to thrive in a fast-paced, cross-functional environment
- Interest in healthcare, digital health, or improving the consumer healthcare experience is strongly preferred
Benefits
Comp & perks- Equity incentive plan
- Competitive benefits plans