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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and managing strategic partner programs, with a focus on revenue accountability and performance tracking. Proficient in collaborating across business units to drive partner-sourced pipeline and enhance partner enablement through effective training and resources.
Highest-signal resume keywords
Partner Strategy DevelopmentStakeholder ManagementRevenue AccountabilityPartner Program ScalingIntegrated Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Partner Relationship ManagementProgram ManagementPerformance Data AnalysisRevenue Target OwnershipMarketing Campaign Coordination
Soft Skills
Strong CommunicationCollaborationPrioritizationProblem Solving
Tools & Technologies
CRM SystemsPartner Management SystemsMartech EcosystemsAI-Enabled Workflows
Industry Keywords
Digital AgencyMarketing ServicesConsultingChannel PartnershipsCross-Channel Customer Experience
About the role
Key responsibilities & impact- Build and own a company-wide partner strategy
- Evaluate potential partners for strategic fit and long-term value across every business unit
- Inventory and rationalize existing partner relationships into a single coherent program
- Identify, recruit, and onboard new high-impact partners
- Build joint go-to-market plans with partners
- Own an annual partner-sourced revenue target
- Equip partners and internal sales teams with training, tools, and resources
- Drive partner-sourced and partner-influenced pipeline with attribution and reporting
- Serve as the primary point of contact for strategic partners
- Run regular business reviews to track performance and align on goals
- Design and refine partner programs, tiers, and incentive models
- Maintain partner performance data in CRM and partner management systems
- Collaborate with sales, marketing, analytics, and delivery teams across business units
- Coordinate joint marketing campaigns and co-selling motions
- Channel partner feedback into product and delivery teams
- Own the partner-facing annual events calendar
- Oversee event logistics including PO approvals, attendee coordination, and partner fund requests
- Ensure partner event participation translates into pipeline
Requirements
What you’ll need- Experience in integrated marketing, digital agency, marketing services, or consulting environments
- Bachelor's degree or equivalent experience in business, marketing, or a related field
- Proven experience managing a portfolio of strategic or technology partnerships
- Experience spanning more than one type of partner ecosystem, such as platform, data, or commerce partners
- Track record of unifying or significantly scaling an alliance/channel program across multiple teams or business units
- Strong stakeholder management skills
- Experience balancing competing priorities across multiple internal teams or business units
- Comfort owning revenue accountability tied to partner-sourced or partner-influenced pipeline
- Familiarity with martech and data platform ecosystems
- Experience with AI-enabled workflows or automation in partner enablement or program management
- Background in integrated marketing, consulting, or digital services environments
- Exposure to platform-based delivery models or cross-channel customer experience programs
- Experience scaling partner programs in a multi-business-unit or matrixed organization
Benefits
Comp & perks- Medical coverage
- Dental coverage
- Vision coverage
- 401(k) retirement plan
- Paid holidays
- Flexible Time Off (FTO)
- Wellness programs
- Financial security programs
- Professional growth programs
- Reasonable accommodation for individuals with disabilities