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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content strategy development and execution, with a strong focus on SEO and AI integration in content workflows. Proven ability to create compelling narratives and optimize content for diverse distribution channels while measuring performance against business goals.
Highest-signal resume keywords
Content Marketing ExperienceSEO ExpertiseB2B SaaS KnowledgeAI Content WorkflowsCustomer Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content Strategy DevelopmentWriting and EditingSEO OptimizationContent DistributionCustomer InterviewsData AnalysisContent Performance MeasurementResearch SkillsStorytellingContent Repurposing
Soft Skills
CollaborationAdaptabilityDecision-MakingPrioritizationCan-Do Attitude
Tools & Technologies
OneSignalAI ToolsContent Management SystemsAnalytics PlatformsSEO Tools
Industry Keywords
B2BSaaSCustomer EngagementThought LeadershipMarketing
About the role
Key responsibilities & impact- Own OneSignal’s content strategy and editorial direction
- Develop compelling stories, themes, and thought leadership supporting brand and business goals
- Create practical guides, customer stories, research, and thought leadership content
- Translate complex ideas into actionable insights
- Interview customers and industry experts to uncover original stories
- Drive content distribution and partnerships across channels
- Collaborate with Marketing, executives, creators, publishers, and partners
- Grow organic visibility through SEO and AEO
- Optimize content for search engines and AI discovery
- Leverage AI for research, briefing, editing, and content repurposing workflows
- Lead the annual State of Customer Engagement report
- Measure content performance against MQLs, SQLs, and pipeline
- Work cross-functionally across Marketing, Sales, Product, Partners, and Customer Success
- Report directly to the Head of Marketing
Requirements
What you’ll need- 6+ years of content marketing experience in B2B SaaS
- Excellent writing and editing skills
- Ability to explain complex subjects clearly
- Experience building content strategy and execution from opportunity identification through publication and distribution
- Strong customer communication skills
- Ability to conduct customer interviews, write compelling stories, and obtain customer approvals
- Expertise in SEO
- Experimental approach to discovery through AI search
- Practical experience using AI in content workflows
- Ability to prioritize, manage competing requests, and collaborate effectively across teams
- Ability to move quickly, make sound decisions in an ambiguous environment, and adapt as priorities evolve
- Can-do attitude and willingness to take on challenges without clear direction
Benefits
Comp & perks- Remote work as the default option in the United States, UK, Singapore, and Canada
- Competitive equity program
- Comprehensive and inclusive benefits
- Flex seating options for employees to work together in-person in NY and other areas
- Reasonable accommodation for applicants with disabilities
- Non-discrimination and anti-harassment protections