Growth Marketing Manager

Onit

. Own the go-to-market plan, budget, and results for ContractWorks from strategy through campaigns, programs, and day-to-day execution .

Posted 10/16/2026full-timeRemote • United StatesMid-LevelSenior💰 $92,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing with a focus on performance and demand generation, utilizing data-driven strategies to optimize conversion rates and manage paid digital programs effectively. Proficient in leveraging analytics tools and collaborating across teams to enhance lead quality and pipeline growth.

Highest-signal resume keywords

B2B Marketing ExperiencePaid Digital Program ManagementConversion Rate OptimizationAnalytics ProficiencyCollaboration Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationPerformance MarketingConversion Rate OptimizationA/B TestingMultivariate TestingFunnel ConversionAttribution MetricsCampaign ManagementLead NurturingBudget Management

Soft Skills

Communication SkillsAnalytical MindsetCollaboration Skills

Tools & Technologies

Google AdsLinkedIn AdsHubSpotSalesforceGoogle Analytics

Industry Keywords

SaaSTechnologyCustomer AcquisitionMarketing PipelineMarketing Metrics

About the role

Key responsibilities & impact

Own the go-to-market plan, budget, and results for ContractWorks from strategy through campaigns, programs, and day-to-day execution
Plan, launch, and optimize paid search, paid social, display, and retargeting programs across Google, LinkedIn, and other channels
Partner with content and web teams on SEO to drive efficient pipeline and customer acquisition
Improve conversion across landing pages, trials, demo requests, forms, and nurture through A/B and multivariate testing
Build email, nurture, and retargeting programs to move leads from first touch to sales-ready and support SDR and sales handoff
Manage program budgets and agency and tool partners
Track CAC, cost per opportunity, ROAS, and payback, reallocating spend toward high-performing programs
Build dashboards and regular reporting on MQLs, marketing-originated pipeline, marketing-influenced bookings, and revenue
Maintain a prioritized testing backlog across channels, messaging, offers, and audiences
Share experimentation results and learnings with the broader marketing team
Partner with Sales, SDRs, Product Marketing, Customer Marketing, and Revenue Operations on messaging, lead quality, routing, and attribution

Requirements

What you’ll need

5+ years of B2B marketing experience focused on performance, demand generation, or growth marketing, preferably in SaaS or technology
Proven track record managing paid digital programs, including Google Ads, LinkedIn Ads, paid social, and retargeting, with measurable pipeline and revenue results
Hands-on experience with conversion rate optimization and marketing experimentation
Analytical mindset and data-driven approach to decision-making
Strong command of CAC, ROAS, cost per opportunity, funnel conversion, and attribution metrics
Proficiency in HubSpot and Salesforce
Proficiency with analytics and reporting tools such as Google Analytics
Excellent communication and collaboration skills across Sales, Product Marketing, and Revenue Operations

Benefits

Comp & perks

Three medical plan options, plus dental and vision
Employer contribution to the HSA for employees on the HDHP plan
401(k) with a 100% match on the first 3% and 50% on the next 2% of employee contributions
Flexible paid time off
7 sick days
9 paid company holidays annually
Paid leave for birth parents, non-birth parents, and caregivers
Surrogacy and adoption reimbursement
100% employer-paid life and disability insurance
Voluntary hospital indemnity, critical illness, accident, and pet insurance
Healthcare FSA, HSA, and dependent care FSA
One paid volunteer day each year
Annual discretionary bonus eligibility