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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing revenue marketing strategies that align with growth objectives, while leading and mentoring high-performing marketing teams. Proficient in utilizing modern marketing technologies and data-driven approaches to optimize pipeline generation and enhance marketing performance.
Highest-signal resume keywords
B2B Marketing ExperienceRevenue Marketing StrategyMarketing Automation ProficiencyCampaign Measurement ExpertiseLeadership in Cross-Functional Teams
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Pipeline GenerationDemand GenerationCampaign AttributionROI ModelingContent StrategyEvent Campaign DesignData AnalysisPerformance MetricsIntegrated MarketingMarket Expansion
Soft Skills
Excellent CommunicationTeam LeadershipStrategic PartnershipCoaching and MentoringCollaboration
Tools & Technologies
Marketing AutomationABM PlatformsCRM SystemsAnalytics ToolsPersonalization Tools
Industry Keywords
SaaS EnvironmentRegulated IndustriesInternational Market ExpansionHybrid Work RequirementsData Discipline
About the role
Key responsibilities & impact- Develop and execute a comprehensive revenue marketing strategy aligned with pipeline and growth objectives
- Manage integrated brand and corporate communications, including PR, social media, and content strategy
- Lead, grow, and mentor a multidisciplinary marketing team with performance metrics tied to pipeline creation, acceleration, and conversion
- Design and execute integrated digital, content, and event campaigns for high-value personas and account segments
- Partner with Sales leadership on pipeline targets, territory success, and opportunity creation
- Manage and optimize the revenue marketing budget and technology stack for efficiency, measurement, and ROI
- Monitor and report on marketing-sourced and influenced pipeline and make data-driven recommendations
- Build a culture of ownership and empowerment
- Set direction, remove barriers, coach the team, recruit talent, and celebrate achievement
- Foster collaboration between Marketing and Sales as a unified pipeline engine
- Encourage experimentation, learning, creativity, data discipline, and executional excellence
- Report directly to the Chief Revenue Officer and align marketing strategy with revenue goals and go-to-market execution
Requirements
What you’ll need- 12+ years of progressive experience in B2B marketing with a focus on pipeline generation; 6+ years in a senior leadership role
- Proven success leading integrated revenue marketing functions across demand generation, field, and events in a growth-stage SaaS environment
- Experience marketing to large enterprises or regulated industries is preferred
- Experience expanding into and scaling new international markets is a nice-to-have
- Strong command of modern marketing tech stack: marketing automation, ABM platforms, CRM, analytics, and personalization tools
- Expert-level understanding of campaign measurement, pipeline attribution, and ROI modeling
- Demonstrated ability to lead and scale high-performing, cross-functional marketing teams
- Excellent communicator and strategic partner to sales, product, and executive leadership
- Embracing AI and automation to improve marketing performance, accelerate testing, and scale impact
- Must work on site in the Austin area and meet the role’s hybrid, on-site requirements
- Must be authorized to work lawfully in the United States
Benefits
Comp & perks- Competitive Salary
- Medical, Vision & Dental Benefits
- 401k
- Stock Options
- HSA Contribution
- Learning Stipend
- Flexible PTO Policy
- Quarterly company ME (mental escape) days
- Generous Parental Leave policy
- Home Office Stipend
- Mobile Phone Reimbursement
- Home Internet Reimbursement for Remote Employees
- Anniversary & Milestone Celebrations
- Bonus plan
- Equity
- Benefits and other opportunities at Ontic