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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading paid media strategies across multiple platforms, optimizing sales processes, and leveraging AI for operational efficiency. Proven ability to build and scale teams while implementing structured processes and playbooks to drive agency growth.
Highest-signal resume keywords
Paid Media ManagementPerformance MarketingSales Funnel AnalysisAI UtilizationProcess Structuring
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Ad PlatformsMeasurement TechniquesGA4PixelsUTMsAttributionCRM SystemsSales ProcessesLead GenerationData Analysis
Soft Skills
LeadershipTeam DevelopmentClient ManagementCommunicationProblem-Solving
Tools & Technologies
Automated DashboardsReporting Standards
Industry Keywords
Media CampaignsNew-Business PipelineLead Quality MonitoringCreative Collaboration
About the role
Key responsibilities & impact- Lead clients’ paid media across Meta, Google, TikTok, programmatic, and other channels, continuously testing angles and narratives in collaboration with the creative team
- Conduct the initial tracking assessment for each account and monitor data health, ensuring media performance can be connected to sales
- Evaluate clients’ sales processes and track leads through to conversion, identifying gaps and optimizing media to generate leads that become revenue
- Architect the agency’s new-business pipeline, including acquisition strategy, media campaigns, and lead-quality monitoring in partnership with the sales team
- Leverage AI to scale operations through automated dashboards, faster analyses, and streamlined reporting
- Structure the department with processes, playbooks, and setup and reporting standards that enable the agency’s growth function to scale without relying on a single person
- Build the team by hiring, training, and leading new members as the department grows
Requirements
What you’ll need- Strong experience in paid media and performance marketing, with hands-on expertise in ad platforms
- Solid understanding of measurement, including GA4, pixels, UTMs, and attribution; implementation is not required, but you know how to diagnose issues and explain why measurement matters
- Experience with CRM systems and sales processes; able to read a sales funnel and identify where leads are being lost
- Proven, practical use of AI in day-to-day work
- Previous experience structuring processes, documenting playbooks, and helping scale a department
- Desire to lead and develop people
- Senior-level presence with demanding clients: able to support recommendations with data and navigate difficult conversations calmly
Benefits
Comp & perks- Remote work
- Apply via Quickin
- Portuguese | English | Spanish
