Senior Product Marketing Manager

OpenSpace

. Lead go-to-market planning and execution for product launches, including positioning, messaging, content development, sales readiness, cross-functional coordination, and post-launch measurement.

Posted 11/4/2026full-timeRemote • United StatesSenior💰 $140,000 - $195,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading product marketing initiatives, including go-to-market strategies, customer lifecycle programs, and sales enablement. Proficient in analyzing market insights and performance metrics to drive engagement and revenue growth.

Highest-signal resume keywords

B2B Software MarketingProduct Launch ManagementCustomer Lifecycle ProgramsAnalytical SkillsContent Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingSales Enablement StrategyCustomer ResearchMarket AnalysisPerformance MetricsMessaging DevelopmentLifecycle Program ExecutionAdoption StrategiesRevenue Growth InitiativesAI and Automation Integration

Soft Skills

Project ManagementIndependent WorkCross-Functional CollaborationCommunication SkillsPrioritization

Industry Keywords

ConstructionManufacturingLogisticsEnergyField ServicesDemand GenerationChannel Marketing

About the role

Key responsibilities & impact

Lead go-to-market planning and execution for product launches, including positioning, messaging, content development, sales readiness, cross-functional coordination, and post-launch measurement.
Establish consistent messaging that communicates OpenSpace products' value across customer segments and channels.
Develop and execute lifecycle programs across email, in-product messaging, and other channels to increase engagement, adoption, retention, and expansion opportunities.
Develop sales enablement strategy, resources, and training for Sales, Solutions Engineering, and Customer Success.
Measure the impact of enablement efforts.
Partner with Product Management on roadmap understanding, customer needs, market insights, research, feature priorities, and product narratives.
Analyze competitor capabilities, product positioning, and market developments; translate findings into actionable insights.
Design and lead customer research, including interviews, persona development, customer journey analysis, and win/loss research.
Define success metrics and analyze performance data for launches, enablement, lifecycle programs, and adoption initiatives.
Refine launch and lifecycle processes and identify responsible uses of AI and automation.
Collaborate with Product Management, Sales, Solutions Engineering, Customer Success, and Marketing; report to the Senior Manager, Product Marketing.

Requirements

What you’ll need

A bachelor's degree or equivalent practical experience.
7–10 years of experience in B2B software marketing, including at least 5 years in product marketing.
Demonstrated experience leading product launches from planning through execution and measurement, with evidence of measurable results.
Experience developing and executing customer lifecycle, adoption, or expansion programs that contribute to revenue growth within an existing customer base.
Hands-on experience conducting customer research and translating findings into actionable marketing or product recommendations.
Strong analytical skills, including the ability to interpret funnel performance, engagement metrics, and program results.
Excellent writing, messaging, and content development skills.
Proven ability to work independently, manage competing priorities, and drive projects to completion across multiple teams.
Experience partnering with senior stakeholders across Product, Sales, Customer Success, and Marketing.
Ability to translate complex product capabilities into clear, compelling, value-based messaging for diverse audiences.
Preferred: Experience marketing products to industries with physical operations, such as construction, manufacturing, logistics, energy, or field services.
Preferred: Experience in demand generation or channel marketing.
Preferred: Experience using AI-enabled tools or automation to improve marketing workflows, research, analysis, or content development.

Benefits

Comp & perks

Equity awards
401k match
Region-specific health and wellness benefits
Reasonable accommodations for qualified individuals with disabilities