Director, Growth Marketing

OpenX

. Build and scale a full-funnel demand generation strategy across paid, organic, ABM, and partner channels .

Posted 10/22/2026full-timeRemote • United StatesLead💰 $180,582 - $212,450 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and scaling demand generation strategies across multiple channels, including paid, organic, and ABM. Proficient in utilizing HubSpot for marketing automation and lead lifecycle management, with a strong focus on revenue attribution and performance management.

Highest-signal resume keywords

Growth Marketing ExpertiseHubSpot ProficiencyAttribution Logic DevelopmentAEO/GEO Program ManagementStructured Data Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation StrategyRevenue Attribution ModelingLead ScoringPipeline ManagementSEO OptimizationData AnalysisContent ArchitecturePerformance ManagementCampaign ReportingBudget Management

Soft Skills

CollaborationLeadershipStrategic ThinkingContinuous ImprovementCommunication

Tools & Technologies

HubSpotSalesforceBI ToolsAEO/GEO ToolsLLM Tools

Industry Keywords

AdtechSaaSB2B MarketingSEOAI Tools

About the role

Key responsibilities & impact

Build and scale a full-funnel demand generation strategy across paid, organic, ABM, and partner channels
Target publishers, demand partners, and agency/brand buyers
Own pipeline targets by segment and report against them monthly
Partner with SDR/BDR leadership on lead scoring, routing, and follow-up cadences
Own OpenX’s discoverability across traditional search and LLMs
Track LLM referral traffic and downstream pipeline influence
Run AEO/GEO programs involving structured data, schema markup, content architecture, and page-age/link-equity fixes
Benchmark OpenX’s share of voice against category competitors across LLM outputs
Partner with content and communications to make OpenX.com and resource pages agent-legible and scale the video program
Design and maintain a revenue attribution model from first touch through closed-won
Own HubSpot as the marketing automation and lead lifecycle engine
Partner with Salesforce owners and Digital Ops on CRM/BI tracking and reporting
Deliver recurring reporting on pipeline influence, cost per opportunity, and channel ROI to executive leadership
Lead and develop the digital operations and web development team
Set priorities, run the operating cadence, and own performance management and growth plans
Build a culture centered on collaboration, scalability, continuous improvement, and business impact
Direct the growth marketing budget and shift spend based on cost per opportunity and pipeline return

Requirements

What you’ll need

10+ years in growth marketing, ideally in adtech, SaaS, or another B2B environment
Ownership-level fluency in HubSpot, including its AI tools
Ability to partner effectively with the team owning Salesforce
Comfort with a BI tool
Ability to build attribution logic
Hands-on experience with AEO/GEO/LLMO, including running a program to improve brand visibility and citation in AI-generated answers
Working knowledge of structured data, schema, and site architecture as they affect classic SEO and LLM crawlability

Benefits

Comp & perks

Bonus
Equity
Medical insurance
Dental insurance
Vision insurance
401(k)
Equal employment opportunities