Growth Marketing Manager

Optery

. Own the lifecycle marketing roadmap across activation, conversion, retention, and expansion .

Posted 10/23/2026full-timeRemote • United StatesMid-LevelSenior💰 $80,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lifecycle marketing, including activation, conversion, retention, and expansion strategies. Proficient in using marketing automation platforms and analytics tools to optimize customer journeys and campaign performance.

Highest-signal resume keywords

Lifecycle Marketing OwnershipCustomer.io ProficiencySegmentation And Personalization StrategiesEmail Deliverability KnowledgeA/B Testing And Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCRM ProgramsEmail MarketingSegmentationTriggered WorkflowsSQLCopywritingDynamic TemplatingCampaign OptimizationProduct Analytics

Soft Skills

Builder's MindsetCollaborationAnalytical ThinkingCommunication

Tools & Technologies

Customer.ioIterableBrazeKlaviyoAmplitude

Industry Keywords

CAN-SPAMGDPRCCPAB2C MessagingB2B MessagingSubscription-Based Services

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the lifecycle marketing roadmap across activation, conversion, retention, and expansion
Map the customer journey and identify high-impact opportunities
Build, launch, and iterate automated campaigns and triggered flows in Customer.io or equivalent platforms
Own in-app messaging and transactional-adjacent communications with product and engineering
Build and optimize mobile push notification strategy, including opt-in flows, triggered and campaign-based pushes, frequency capping, and channel coordination
Develop segmentation and personalization strategies using behavioral and account data
Use dynamic templating and conditional content logic
Run A/B tests on sequences, subject lines, timing, and offers with holdouts and measurement
Manage email deliverability, list hygiene, and suppression strategy
Partner with analytics to instrument and measure lifecycle performance using Amplitude and connect campaigns to revenue outcomes
Collaborate with paid acquisition, product, and support teams to coordinate messaging across the customer experience
Design journeys, build campaigns, write or direct copy, run experiments, and report results

Requirements

What you’ll need

5+ years of significant hands-on experience owning lifecycle, CRM, retention, or email marketing programs, ideally for a subscription-based service
Fluency in a modern marketing automation platform such as Customer.io, Iterable, Braze, or Klaviyo
Experience with segmentation, triggered workflows, and templating languages like Liquid
Strong copywriting instincts
Ability to define metrics, pull reports, and interpret results
SQL and product analytics experience are a plus
Understanding of email deliverability fundamentals and compliance, including CAN-SPAM and GDPR/CCPA basics
Experience with AI and active use in current workflows
Builder's mindset and ability to own a function
Bonus: experience in privacy, security, or consumer subscription products; experience with both B2C and B2B messaging
Required to work regular U.S. business hours in the U.S. Eastern, Central, Mountain, and/or Pacific time zones

Benefits

Comp & perks

Great health, dental, and vision insurance
401k program with employer match
Paid time off policy
Bonus offered