Growth Marketing Manager

Optery

. Own lifecycle marketing end-to-end across email, in-app messaging, and push notifications .

Posted 10/23/2026full-timeRemote • United StatesMid-LevelSenior💰 $80,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing, including email, in-app messaging, and push notifications, with a strong focus on customer journey mapping and campaign optimization. Proficient in using marketing automation platforms and analytics tools to drive retention and conversion strategies.

Highest-signal resume keywords

Lifecycle Marketing OwnershipMarketing Automation PlatformsSegmentation And Personalization StrategiesEmail Deliverability And ComplianceA/B Testing And Performance Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingEmail MarketingSegmentationTriggered WorkflowsCopywritingSQLDynamic TemplatingBehavioral Data AnalysisCampaign OptimizationAnalytics Measurement

Soft Skills

CollaborationCommunicationProblem-SolvingStrategic ThinkingCreativity

Tools & Technologies

Customer.ioIterableBrazeKlaviyoAmplitude

Industry Keywords

CRMRetention MarketingSubscription-Based ServicesB2C MessagingB2B MessagingCAN-SPAMGDPRCCPAPrivacySecurity

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own lifecycle marketing end-to-end across email, in-app messaging, and push notifications
Own the lifecycle marketing roadmap across activation, conversion, retention, and expansion
Map the customer journey and identify high-impact opportunities
Build, launch, and iterate automated campaigns and triggered flows in Customer.io or equivalent platforms
Own in-app messaging and transactional-adjacent communications with product and engineering
Build and optimize mobile push notification strategy, including opt-in flows, triggered and campaign-based pushes, frequency capping, and channel coordination
Develop segmentation and personalization strategies using behavioral and account data
Use dynamic templating and conditional content logic
Run A/B tests on sequences, subject lines, timing, and offers with holdouts and measurement
Manage email deliverability, list hygiene, and suppression strategy
Partner with analytics to instrument and measure lifecycle performance using Amplitude and revenue outcomes
Collaborate with paid acquisition, product, and support teams to coordinate the customer experience

Requirements

What you’ll need

5+ years of significant hands-on experience owning lifecycle, CRM, retention, or email marketing programs, ideally for a subscription-based service
Fluency in a modern marketing automation platform such as Customer.io, Iterable, Braze, or Klaviyo
Experience with segmentation, triggered workflows, and templating languages like Liquid
Strong copywriting skills
Ability to define metrics, pull reports, and interpret results
Understanding of email deliverability fundamentals and compliance, including CAN-SPAM and GDPR/CCPA basics
Experience with AI and actively leveraging it in current workflows
Experience with SQL and product analytics is a plus
Experience in privacy, security, or consumer subscription products is a bonus
Experience with both B2C and B2B messaging is a bonus
Must be based in the United States
Must work regular U.S. business hours in the U.S. Eastern, Central, Mountain, and/or Pacific time zones

Benefits

Comp & perks

Great health, dental, and vision insurance
401k program with employer match
Paid time off policy
Bonus offered