Lifecycle Marketing Manager

Optery

. Own lifecycle marketing at Optery end-to-end across email, in-app messaging, and push notifications .

Posted 10/23/2026full-timeRemote • United StatesMid-LevelSenior💰 $80,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing, including email, in-app messaging, and push notifications, with a strong focus on customer journey mapping and campaign optimization. Proficient in using marketing automation platforms and analytics tools to drive engagement and revenue outcomes.

Highest-signal resume keywords

Lifecycle Marketing OwnershipCustomer.io ProficiencySegmentation and Personalization StrategiesEmail Deliverability KnowledgeA/B Testing and Performance Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingEmail MarketingSegmentationTriggered WorkflowsSQLCopywritingDynamic TemplatingCampaign OptimizationAnalyticsProduct Analytics

Soft Skills

Messaging JudgmentBuilder's MindsetCollaboration

Tools & Technologies

Customer.ioAmplitudeIterableBrazeKlaviyo

Industry Keywords

Subscription-Based ServiceB2C MessagingB2B MessagingCAN-SPAMGDPRCCPAPrivacySecurity

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own lifecycle marketing at Optery end-to-end across email, in-app messaging, and push notifications
Map the customer journey and identify high-impact opportunities across activation, conversion, retention, and expansion
Build, launch, and iterate on automated campaigns and triggered flows in Customer.io or equivalent platforms
Own in-app messaging and transactional-adjacent communications with product and engineering
Build and optimize mobile push notification strategy, including opt-in flows, triggered and campaign-based pushes, frequency capping, and channel coordination
Develop segmentation and personalization strategies using behavioral and account data
Use dynamic templating and conditional content logic
Run A/B tests on sequences, subject lines, timing, and offers with holdouts and measurement
Manage email deliverability, list hygiene, and suppression strategy
Partner with analytics to instrument and measure lifecycle performance and connect campaigns to revenue outcomes using Amplitude
Collaborate with paid acquisition, product, and support teams to coordinate the customer experience

Requirements

What you’ll need

5+ years of significant hands-on experience owning lifecycle, CRM, retention, or email marketing programs, ideally for a subscription-based service
Fluency in a modern marketing automation platform such as Customer.io, Iterable, Braze, or Klaviyo
Experience with segmentation, triggered workflows, and templating languages like Liquid
Strong copywriting and messaging judgment
Ability to define metrics, pull reports, and interpret results
SQL and product analytics experience are a plus
Understanding of email deliverability fundamentals and compliance, including CAN-SPAM and GDPR/CCPA basics
Experience with AI and actively leveraging it in current workflows
Builder's mindset and ability to own a function
Experience in privacy, security, or consumer subscription products is a bonus
Experience with both B2C and B2B messaging is a bonus
Required to work regular U.S. business hours in U.S. Eastern, Central, Mountain, and/or Pacific time zones

Benefits

Comp & perks

Great health, dental, and vision insurance
401k program with employer match
Paid time off policy
Bonus offered