Lifecycle Marketing Manager

Optery

. Own lifecycle marketing end-to-end across email, in-app messaging, and push notifications .

Posted 10/23/2026full-timeRemote • United StatesMid-LevelSenior💰 $80,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing, including email, in-app messaging, and push notifications, with a strong focus on segmentation, automation, and performance measurement. Proficient in leveraging modern marketing automation platforms and analytics tools to optimize customer engagement and retention strategies.

Highest-signal resume keywords

Lifecycle Marketing ManagementMarketing Automation PlatformsSegmentation And PersonalizationEmail Deliverability FundamentalsCopywriting And Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCRM ProgramsEmail MarketingSegmentationTriggered WorkflowsSQLProduct AnalyticsA/B TestingDynamic TemplatingCompliance (CAN-SPAM, GDPR/CCPA)

Soft Skills

Strong Copywriting InstinctsIndependent ExecutionCollaboration

Tools & Technologies

Customer.ioIterableBrazeKlaviyoAmplitude

Industry Keywords

Subscription-Based ServiceB2C MessagingB2B MessagingPrivacySecurity

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own lifecycle marketing end-to-end across email, in-app messaging, and push notifications
Manage onboarding, activation, engagement, upgrade/cross-sell, renewal, churn prevention, and win-back journeys
Own the lifecycle marketing roadmap and identify high-impact opportunities across activation, conversion, retention, and expansion
Build, launch, and iterate automated campaigns and triggered flows in Customer.io or an equivalent platform
Own in-app messaging and transactional-adjacent communications with product and engineering
Build and optimize mobile push notification strategy, including opt-in flows, triggered and campaign-based pushes, frequency capping, and email coordination
Develop segmentation and personalization using behavioral and account data, dynamic templating, and conditional content logic
Run A/B tests on sequences, subject lines, timing, and offers with holdouts and measurement
Manage email deliverability, list hygiene, and suppression strategy
Partner with analytics to instrument and measure lifecycle performance using Amplitude and revenue outcomes
Collaborate with paid acquisition, product, and support teams to coordinate customer messaging
Write or direct copy and report on results

Requirements

What you’ll need

5+ years of significant hands-on experience owning lifecycle, CRM, retention, or email marketing programs
Experience ideally with a subscription-based service
Fluency in a modern marketing automation platform such as Customer.io, Iterable, Braze, or Klaviyo
Experience with segmentation, triggered workflows, and templating languages such as Liquid
Strong copywriting instincts
Ability to define metrics, pull reports, and interpret results
SQL and product analytics experience are a plus
Understanding of email deliverability fundamentals and compliance, including CAN-SPAM and GDPR/CCPA basics
Experience with AI and actively leveraging it in current workflows
Ability to own a function and execute independently
Experience in privacy, security, or consumer subscription products is a bonus
Experience with both B2C and B2B messaging is a bonus
Must be based in the United States and work regular U.S. business hours in the Eastern, Central, Mountain, and/or Pacific time zones

Benefits

Comp & perks

Great health, dental, and vision insurance
401k program with employer match
Paid time off policy
Bonus offered