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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid acquisition campaigns across multiple channels, with a strong focus on performance metrics such as acquisition cost and conversion rates. Proficient in analytics and attribution tools, alongside a creative approach to ad development and partner marketing.
Highest-signal resume keywords
Paid Acquisition ManagementGoogle AdsMeta Ads ManagerAnalytics ToolsAffiliate Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementB2C AcquisitionB2B Demand GenerationTesting Roadmap DevelopmentBudget AllocationAttribution HygieneCreative Brief WritingPerformance AnalysisConversion Rate OptimizationPartner Recruitment
Soft Skills
Organizational SkillsSelf-DirectionCommunication Skills
Tools & Technologies
GA4AmplitudeLooker StudioPartnerStackImpact
Industry Keywords
Digital MarketingConsumer SubscriptionsPerformance MarketingSocial Media AdvertisingChannel Performance Reporting
About the role
Key responsibilities & impact- Own day-to-day management of paid campaigns across Google Search, Performance Max, YouTube, Meta, Reddit, TikTok, and other channels
- Run B2C acquisition for consumer subscriptions and B2B demand generation for Optery for Business
- Build and run a testing roadmap across audiences, creative, offers, landing pages, and bidding strategies
- Brief and iterate on ad creative with designers and creators, including UGC-style social video
- Allocate budget based on acquisition cost, payback, and incrementality
- Own tracking and attribution hygiene with the analytics team, including pixels, conversion APIs, UTMs, and offline conversion imports
- Help lead affiliate partnerships by recruiting and activating partners, setting offers and commission structures, supplying creative, and monitoring performance and brand compliance
- Report on channel performance weekly and recommend tests or budget shifts
- Scout and pilot new channels such as connected TV, podcasts, app networks, or LinkedIn
Requirements
What you’ll need- 5+ years of hands-on experience running paid acquisition across several channels
- Experience including search plus at least one social platform, such as Google Ads, Meta Ads Manager, Reddit Ads, or TikTok Ads Manager
- Performance mindset focused on acquisition cost, conversion rate, payback, and lifetime value
- Comfort with analytics and attribution tools such as GA4, Amplitude, or Looker Studio
- Creative eye and ability to write sharp creative briefs
- Some exposure to affiliate or partner marketing and platforms such as PartnerStack or Impact
- Organized and self-directed in a remote team
- Ability to manage many campaigns and partner conversations
- Regular U.S. business hours in the U.S. Eastern, Central, Mountain, and/or Pacific time zones
Benefits
Comp & perks- Great health, dental, and vision insurance
- 401k program with employer match
- Paid time off policy
- Fully-remote global team
