Performance Marketing Manager

Optery

. Own day-to-day management of paid campaigns across Google Search, Performance Max, YouTube, Meta, Reddit, TikTok, and other channels .

Posted 10/23/2026full-timeRemote • United StatesMid-LevelSenior💰 $130,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing paid acquisition campaigns across multiple channels, with a strong focus on performance metrics such as acquisition cost and conversion rates. Proficient in analytics and attribution tools, capable of optimizing campaigns and leading affiliate partnerships.

Highest-signal resume keywords

Paid Acquisition ManagementGoogle AdsMeta Ads ManagerAnalytics ToolsAffiliate Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementB2C AcquisitionB2B Demand GenerationCreative Brief WritingBudget AllocationTesting Roadmap DevelopmentPerformance AnalysisConversion Rate OptimizationAttribution HygieneCreative Iteration

Soft Skills

Organizational SkillsSelf-DirectedCommunication Skills

Tools & Technologies

GA4AmplitudeLooker StudioPartnerStackImpact

Industry Keywords

Consumer SubscriptionsPrivacy ProductsSecurity ProductsConnected TVPodcasts

About the role

Key responsibilities & impact

Own day-to-day management of paid campaigns across Google Search, Performance Max, YouTube, Meta, Reddit, TikTok, and other channels
Run B2C acquisition for consumer subscriptions and B2B demand generation for Optery for Business
Build and run a testing roadmap across audiences, creative, offers, landing pages, and bidding strategies
Brief and iterate on ad creative with designers and creators, including UGC-style social video
Allocate budget based on acquisition cost, payback, and incrementality
Own tracking and attribution hygiene with the analytics team, including pixels, conversion APIs, UTMs, and offline conversion imports
Help lead affiliate partnerships by recruiting and activating partners, setting offers and commission structures, supplying creative, and monitoring performance and brand compliance
Report on channel performance weekly and recommend tests or budget shifts
Scout and pilot new channels such as connected TV, podcasts, app networks, or LinkedIn

Requirements

What you’ll need

5+ years of hands-on experience running paid acquisition across several channels
Experience including search plus at least one social platform, such as Google Ads, Meta Ads Manager, Reddit Ads, or TikTok Ads Manager
Performance mindset focused on acquisition cost, conversion rate, payback, and lifetime value
Comfort with analytics and attribution tools such as GA4, Amplitude, and Looker Studio
Ability to identify effective advertising creative and write sharp creative briefs
Some exposure to affiliate or partner marketing and platforms such as PartnerStack or Impact
Organized and self-directed in a remote team
Ability to manage many campaigns and partner conversations
Bonus experience with consumer subscriptions, B2B demand generation, or privacy and security products
LinkedIn profile URL required
Resume required
Regular U.S. business hours; based in the United States

Benefits

Comp & perks

Great health, dental, and vision insurance
401k program with employer match
Paid time off policy
Bonus compensation offered