Senior Demand Generation Manager

. Grow demand for Optery for Business and expand ABM efforts into an established program .

Posted 10/15/2026full-timeRemote • United StatesSenior💰 $150,000 - $170,000 per yearWebsite

Tools & technologies

Cyber Security

Key responsibilities & impact

Grow demand for Optery for Business and expand ABM efforts into an established program
Build the ABM program with enterprise account executives, including account prioritization, buying-committee engagement, qualified-opportunity generation, and deal progression
Own marketing programs and establish planning, coordination, and measurement processes
Develop shared account plans, map buying committees, identify engagement gaps, and coordinate marketing activity with sales outreach
Develop content, offers, and campaigns to engage stakeholders and support opportunities throughout the sales cycle
Lead demand-generation planning aligned with B2B pipeline goals
Plan, execute, and optimize integrated campaigns across content, email, webinars, digital, events, and partner channels
Improve conversion across discovery, content engagement, demo or trial requests, and sales conversations
Use customer conversations, sales feedback, research, and campaign results to refine targeting and messaging
Write campaign briefs and copy, and guide content and offer development
Measure account engagement, qualified opportunities, pipeline progression, revenue contribution, and program costs using HubSpot, Dreamdata, and buyer feedback
Manage budgets and priorities, test new approaches, assess results, and scale effective programs
Collaborate with the Head of Marketing, Sales, RevOps, marketing team, enterprise account executives, and channel owners

What you’ll need

10+ years of B2B marketing experience, including ownership of demand generation programs for a SaaS or technology business
Experience building or substantially expanding an ABM program, from account selection and planning through execution and measurement
Experience working directly with enterprise account executives on shared account plans, coordinated campaigns and outreach, and opportunity progression
Strong understanding of enterprise buying committees and complex sales cycles
Demonstrated success generating qualified pipeline in a sales-led environment, with examples of program contributions to opportunities and revenue
Experience developing demand generation programs across multiple channels
Ability to identify acquisition-funnel gaps and prioritize improvements based on business impact
Strong analytical skills and ability to turn campaign, account, and CRM data into clear recommendations
Clear writing and communication skills
Hands-on experience with marketing automation and CRM platforms
HubSpot experience is valuable; familiarity with Dreamdata or similar attribution tools is a plus
Experience launching programs in a growing company and working effectively across a small team
Experience marketing to CISOs, security teams, IT leaders, or other technical enterprise buyers is especially relevant
Cybersecurity experience is a plus
Ability to work regular U.S. business hours in the U.S. Eastern, Central, Mountain, and/or Pacific time zones

Comp & perks