Marketing Manager, B2B

Optime Group

. Develop and own Optime’s marketing plan, aligned with business goals and commercial targets .

Posted 10/11/2026full-timeCrawley • United KingdomMid-LevelSenior💰 £50,000 - £60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing with a focus on brand development, campaign management, and content creation. Proficient in using InDesign, Photoshop, and AI tools to enhance marketing efforts and drive engagement in the aviation workforce solutions sector.

Highest-signal resume keywords

B2B Marketing ExperienceInDesign ProficiencyPhotoshop ProficiencySEO ExperienceLinkedIn Brand Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B MarketingContent CreationCampaign ManagementSEOBrand Development

Soft Skills

Excellent Written CommunicationIndependent WorkPriority Management

Tools & Technologies

InDesignPhotoshopAI ToolsMarketing Technology

Industry Keywords

AviationWorkforce SolutionsRecruitment

About the role

Key responsibilities & impact

Develop and own Optime’s marketing plan, aligned with business goals and commercial targets
Develop Optime’s profile as a market leader in aviation workforce solutions through thought leadership, industry insight and consistent brand messaging
Manage Optime’s LinkedIn presence, including company and leadership profiles, and other relevant channels
Produce content that engages airport and airline decision-makers
Plan and deliver B2B campaigns generating qualified enquiries for the commercial team
Report on campaign performance
Manage the Optime website, improving search visibility, content and conversion
Produce sales collateral, case studies, social media graphics, event materials and presentations using InDesign and Photoshop
Use AI and other marketing technology across content, research, design and automation
Report to the Managing Director and work closely with the commercial team

Requirements

What you’ll need

Proven experience in B2B marketing, ideally as a solo marketer or within a small team
Strong proficiency in InDesign and Photoshop, supported by a portfolio
A track record of building a brand presence on LinkedIn
Practical SEO experience, including technical, on-page and content optimisation
Confident, everyday use of AI tools for content creation, design and automation
Excellent written communication skills and a commercially minded approach
The ability to work independently, manage priorities and produce high-quality work
Experience in aviation, recruitment or workforce solutions would be an advantage but is not essential
CV and portfolio link required with application

Benefits

Comp & perks

Hybrid working, with Monday, Wednesday and Thursday in the Crawley office and Tuesday and Friday from home
30 days’ annual leave, plus your birthday off
Regular company events throughout the year, from days at the races to darts nights and golf days
Full ownership of Optime’s marketing, with real influence on the direction of the business