Marketing Manager

Optiom

. Own the Optiom brand and bring its newly defined brand identity to life across dealer- and broker-facing materials and touchpoints .

Posted 11/6/2026full-timeCalgary • CanadaSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive B2B marketing expertise with a focus on campaign management, sales enablement, and event execution. Proven ability to lead teams, engage with senior leadership, and drive strategic initiatives in a channel-distribution model.

Highest-signal resume keywords

B2B Marketing ExperienceCampaign ManagementSales EnablementEvent PlanningExecutive Presence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementSales EnablementEvent PlanningStrategic ThinkingKPI OwnershipContent DevelopmentBrand Identity DevelopmentMarket AnalysisTest-and-Learn MindsetCross-Functional Collaboration

Soft Skills

Strong OrganizationSelf-DirectionWritten CommunicationVerbal CommunicationLeadership

Tools & Technologies

Marketing Automation PlatformsHubSpotMarketo

Certifications & Qualifications

Google AdsMeta BlueprintHubSpot Marketing

Industry Keywords

InsuranceAutomotive FinanceFinancial ServicesDealer Distribution ModelBroker Distribution Model

About the role

Key responsibilities & impact

Own the Optiom brand and bring its newly defined brand identity to life across dealer- and broker-facing materials and touchpoints
Run the national campaign calendar
Build campaigns and lead-development programmes that help the sales team win with dealer and broker partners across Canada
Plan and execute events from pre-event strategy through post-event follow-up
Report directly to the Head of Marketing
Direct and support a Marketing Coordinator
Work autonomously and bring ideas to the leadership table
Move initiatives from decision to execution using a test-and-learn mindset
Present to, advise, and challenge senior leaders when supported by evidence
Manage integrated national campaigns and events with end-to-end KPI ownership
Build sales tools and enablement programmes used by field sales teams
Help build the company's industry voice through content, speaking, or industry association engagement

Requirements

What you’ll need

8–10 years of B2B marketing experience in an environment where channel partners — dealers, brokers, lenders, or comparable intermediaries — are the primary audience
Demonstrable ownership of campaigns, events, and sales enablement programmes
Strategic thinking with a test-and-learn mindset, bringing ideas to the table and executing them with discipline from brief through post-campaign analysis
Executive presence; comfortable presenting to, advising, and challenging senior leaders when evidence calls for it
Proven experience planning and managing integrated campaigns and events at a national scale, with end-to-end KPI ownership
Hands-on sales enablement experience and a close working relationship with field sales teams
Thought leadership experience through content, speaking, or industry association engagement
Experience directly leading or developing a junior team member
Strong organization and self-direction; ability to manage multiple priorities and work through ambiguity
Strong written and verbal communication across executive presentations, channel-facing content, and internal cross-functional alignment
A degree in Marketing, Business, Communications, or a related field, or equivalent demonstrable experience
Bonus: Insurance, automotive finance, or financial services experience, especially in a dealer or broker distribution model
Bonus: Marketing automation platform experience such as HubSpot or Marketo, including campaign build and workflow ownership
Bonus: Platform certifications such as Google Ads, Meta Blueprint, HubSpot Marketing, or similar
Bonus: Experience in a company undergoing a brand refresh or repositioning in a channel-distribution model
Bonus: Bilingual English/French

Benefits

Comp & perks

Eligibility for Optiom's Bonus Program
A comprehensive group benefits plan, including medical, dental, vision, and EAP
Three weeks' vacation to start, increasing with tenure
Employer-supported professional development, including platform certification support
A hybrid work model, with flexibility between home and our Calgary office