Head of Marketing

OptiPlay

. Develop and implement an end-to-end B2B marketing strategy, defining ambitious goals, key promotion channels, and measurable KPIs .

Posted 10/2/2026full-timeRemote • Cyprus, Germany, Ukraine, Poland, SlovakiaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing B2B marketing strategies within the iGaming industry, with a focus on budget management, performance analytics, and digital marketing channels. Proven ability to lead and mentor high-performing teams while building strong relationships with media and partners.

Highest-signal resume keywords

B2B Marketing Strategy DevelopmentBudget Management and OptimizationDigital Marketing Channels (SMM, SEO, Email)Event Management for International Trade ShowsPerformance Analytics and KPI Tracking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B MarketingCampaign ManagementPerformance AnalyticsKPI TrackingDigital MarketingSEOSocial Media Marketing (SMM)Email MarketingEvent ManagementBrand Awareness

Soft Skills

Strategic MindsetTeam LeadershipCollaborationRelationship BuildingCommunication

Industry Keywords

IGamingCasinoSlotsMedia RelationsTrade ShowsMarket TrendsCompetitor AnalysisBrand RecognitionInfluencer MarketingPR Strategies

About the role

Key responsibilities & impact

Develop and implement an end-to-end B2B marketing strategy, defining ambitious goals, key promotion channels, and measurable KPIs
Take full ownership of marketing budgets, optimize spending, and continuously evaluate campaign ROI
Elevate brand recognition, manage industry reputation, and build relationships with iGaming media, partners, and influencers
Coordinate integrated digital marketing efforts, including SMM, SEO, email campaigns, and content strategy for operators and players
Analyze market trends and competitor strategies to identify new growth channels within the iGaming space
Build, mentor, and inspire a high-performing marketing team
Plan, coordinate, and lead presence at international iGaming events and expos
Collaborate with designers to approve visual assets and ensure consistency across promotional materials

Requirements

What you’ll need

3+ years of marketing experience in iGaming (game provider side preferred), with a proven track record of shipping successful campaigns and scaling brand awareness
Deep understanding of B2B marketing dynamics in the slots/casino ecosystem
Strong experience in budget allocation, performance analytics, and KPI tracking
Hands-on expertise in digital channels (SMM, SEO, Email) and event management for international trade shows (ICE, iGB, SiGMA, etc.)
Strategic mindset combined with the ability to execute quickly without unnecessary red tape
Fluency in English (written and spoken)
Nice to have: Established network of iGaming media contacts, affiliates, and event organizers
Nice to have: Experience working directly with game studios or casino operators
Nice to have: Knowledge of PR strategies tailored to regulatory nuances in various jurisdictions
Nice to have: Strong visual eye and experience briefing/managing visual content production