Head of APAC Marketing

Optro

. Own APAC marketing end-to-end, including brand presence, demand generation, partner marketing, events, and customer case studies .

Posted 11/2/2026full-timeRemote • SingaporeLead💰 SGD 192,000 - SGD 250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in APAC marketing strategy, including demand generation, partner marketing, and event management, while effectively aligning with sales priorities and regional nuances. Proven ability to influence executive leadership and navigate complex organizational structures to drive marketing performance and brand presence.

Highest-signal resume keywords

10+ Years In Enterprise B2B GTMDemand Generation ExperiencePartner Marketing Program DevelopmentFluent In EnglishDeep Familiarity With APAC Buying Behaviors

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand GenerationField MarketingPartner MarketingEvent ManagementGTM StrategyMarketing Performance TrackingBudget ManagementLocalizationABM StrategyPipeline Contribution Reporting

Soft Skills

Influencing Executive LeadershipCross-Functional CollaborationOperational SkillsCultural CompetenceAdaptability

Industry Keywords

APAC MarketingGRCInternal AuditRisk AssociationsMarket MaturityRegulatory LandscapesCustomer Case StudiesCo-Branded CampaignsThird-Party SponsorshipsSales Alignment

About the role

Key responsibilities & impact

Own APAC marketing end-to-end, including brand presence, demand generation, partner marketing, events, and customer case studies
Tailor global strategy and programs to regional nuances, regulatory landscapes, and market maturities; build local programs where gaps exist
Partner with APAC sales leadership and account teams to align marketing activity with pipeline priorities and target accounts
Own vertical ABM strategy and run targeted campaigns grounded in customer outcomes
Localize positioning and messaging for APAC with product marketing; lead translation and localization where required, such as Japan
Lead APAC events strategy, including owned events and third-party sponsorships
Build and drive the APAC partner marketing motion with US-based partner marketing
Develop joint GTM programs with alliance partners, including co-branded campaigns, partner-led events, solution briefs, and field enablement
Track and report regional pipeline contribution and marketing performance; continuously optimize
Manage regional marketing budget allocation and drive ROI across demand generation, events, and alliance marketing
Build a credible and consistent Optro brand presence in core APAC markets
Align HQ and APAC messaging, programs, and priorities
Establish Optro as a serious player in the APAC GRC space and meet marketing pipeline goals

Requirements

What you’ll need

10+ years in enterprise B2B GTM, with meaningful experience in APAC marketing roles
Demonstrated capability to influence executive leadership (VP/C-suite) and navigate complex cross-functional matrix structures between HQ and regional hubs
Deep familiarity with regional enterprise buying behaviors, compliance environments, and localized sales cycles across APAC markets, including Japan
Fluent in English; able to operate credibly across cultures
Demonstrated experience across demand generation, field marketing, partner marketing, and events
Experience building and executing partner marketing programs
Strong operational skills and comfort building in an undefined environment
Willingness to travel across the region and occasionally further afield (20–30%)
Experience in the GRC or Internal Audit space (nice to have)
Existing relationships with key APAC Internal Audit or Risk associations (nice to have)
Background checks are required

Benefits

Comp & perks

Bonus
Travel opportunities across the region and occasionally further afield
Perks may vary based on eligibility/location