Marketing Operations Manager

Optro

. Serve as hands-on technical owner of the marketing technology stack, including Marketo and connected tools .

Posted 9/21/2026full-timeRemote • CanadaMid-LevelSenior💰 CA$102,000 - CA$140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing marketing technology stacks, particularly with Marketo and Salesforce, while ensuring data integrity and effective lead lifecycle management. Proven ability to mentor teams and drive automation for enhanced operational efficiency.

Highest-signal resume keywords

Marketo Certified ExpertSalesforce IntegrationLead Lifecycle ManagementEmail OperationsData Integrity Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketoLead ScoringEmail SegmentationAttribution InfrastructureData HygieneNurture ArchitectureCampaign ReportingDynamic ContentTroubleshootingAutomation

Soft Skills

MentoringIndependent Problem SolvingCollaboration

Tools & Technologies

Marketing Technology StackCampaign Management ToolsWebinar PlatformsABM Platforms

Certifications & Qualifications

Marketo Certified Expert

Industry Keywords

B2B SaaSGDPRCCPA

About the role

Key responsibilities & impact

Serve as hands-on technical owner of the marketing technology stack, including Marketo and connected tools
Configure, maintain, optimise, evaluate, and recommend marketing technology tools
Own lead lifecycle, scoring, nurture architecture, and operational campaigns
Govern programs, identify leaks and underperformance, redesign logic, and build modular, cloneable programs
Independently troubleshoot sync failures, routing errors, field mapping, and webinar/event integrations
Maintain email segmentation, personalisation, dynamic content, deliverability, send governance, frequency rules, suppressions, and audience conflict controls
Own UTM tracking standards, campaign and channel taxonomy, attribution tooling, and data accuracy for campaign reporting
Maintain data integrity through hygiene, deduplication, normalisation, enrichment, and purging
Set and maintain standards and documentation for processes, systems, programs, tools, and workflows
Partner with Demand Gen, Events, and Sales to translate goals into system execution and manage intake/prioritisation
Direct the external execution agency and set specifications, standards, and quality expectations
Mentor the team as it grows
Drive AI-powered automation for scoring, segmentation, QA, and repetitive tasks with governance

Requirements

What you’ll need

5+ years in marketing operations, ideally B2B SaaS
Marketo Certified Expert (Adobe Certified Expert — Marketo Engage), or equivalent demonstrated hands-on experience
Deep hands-on Marketo experience
Strong functional fluency in Salesforce, including its data model and Marketo synchronization/integration
Experience owning and materially improving a production lead lifecycle and scoring model
Experience implementing and maintaining tracking and attribution infrastructure
Strong email operations background, including segmentation and personalisation logic, nurture builds, deliverability, and sender reputation
Track record of working independently as the sole or senior technical owner of an instance
Familiarity with GDPR/CCPA is nice to have
Experience directing an agency and mentoring a team is nice to have
Familiarity with webinar, ABM, enrichment, and modular email build platforms is nice to have
Ability to work remotely from Canada; ET Timezone preferred
Travel requirements under 10%, once or twice a year
Background check required

Benefits

Comp & perks

$200/mo (USD) for anything that enhances your life
Comprehensive employee health and life insurance coverage
Competitive compensation & bonus program
Statutory vacation + Flexible vacation
Time off for your birthday & volunteering
Employee resource groups
Opportunities for team and company-wide get-togethers
Remote work arrangement