Senior Demand Generation Manager

Optro

. Own the demand generation strategy and drive marketing-sourced and marketing-influenced pipeline .

Posted 9/21/2026full-timeRemote • United StatesSenior💰 $129,600 - $178,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated demand generation strategies that drive marketing-sourced pipeline and revenue growth. Proficient in utilizing data analytics to optimize campaign performance and enhance audience engagement across multiple channels.

Highest-signal resume keywords

B2B SaaS Demand GenerationIntegrated Marketing ExperienceMarketoSalesforceAnalytical Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign Strategy DevelopmentMulti-Channel Campaign ExecutionPipeline Contribution AnalysisAudience SegmentationCampaign PersonalizationForecasting Campaign PerformanceBudget AllocationFull-Funnel Marketing StrategiesEnterprise Buying CommitteesComplex Sales Cycles

Soft Skills

Project ManagementOrganizational SkillsCommunication SkillsPresentation SkillsStrategic Thinking

Industry Keywords

GRCRiskComplianceAuditSecurityIT/Cyber Buyer Personas

About the role

Key responsibilities & impact

Own the demand generation strategy and drive marketing-sourced and marketing-influenced pipeline
Develop and execute integrated multi-channel campaigns across paid social, display, retargeting, content syndication, email, webinars, virtual events, direct mail, and sales development programs
Build campaign strategies aligned with business objectives, personas, industry trends, and the enterprise buyer journey
Partner with Product Marketing to translate product positioning into demand generation campaigns
Serve as the primary marketing partner to Sales and GTM teams
Drive segmentation, audience strategy, and campaign personalization
Analyze campaign performance, pipeline contribution, attribution, and ROI
Forecast campaign performance and develop plans to achieve pipeline and revenue targets
Scale successful programs and test new channels, messaging, tactics, and AI
Monitor competitive activity, industry trends, buyer behavior, and demand generation best practices
Present campaign strategy, performance, insights, and recommendations to senior Marketing and Sales leadership
Mentor junior marketers and contribute to demand generation processes and operational excellence

Requirements

What you’ll need

5–7+ years of B2B SaaS demand generation or integrated marketing experience
Experience marketing enterprise SaaS
Knowledge of GRC, Risk, Compliance, Audit, Security, or IT/Cyber buyer personas is a plus
Proven success building integrated demand generation programs that generate qualified pipeline and influence revenue
Deep understanding of enterprise buying committees, complex sales cycles, and full-funnel marketing strategies
Strong analytical skills and experience using data to optimize campaigns, allocate budget, and measure ROI
Experience partnering with Sales leadership and executive stakeholders
Advanced experience with Marketo and Salesforce
Strong project management and organizational skills
Excellent communication and presentation skills
Ability to balance strategic thinking with hands-on campaign execution
Background checks required
Legal authorization to work in the country where the job is based and ability to address sponsorship requirements

Benefits

Comp & perks

$200/month LYBL allowance for anything that enhances your life
Comprehensive employee health coverage
401(k) with company match
Competitive compensation and bonus program
Flexible vacation (exempt) / accrued vacation (non-exempt)
Time off for your birthday and volunteering
Employee resource groups
Team and company-wide get-togethers
Parental leave