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O
Digital Performance Media Coordinator
OpusMúltipla. Work strategically within the Performance Media team, managing and optimizing campaigns across media platforms.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing digital performance media campaigns, utilizing data analysis to drive strategic insights and recommendations. Proficient in collaborating with cross-functional teams to enhance campaign effectiveness and achieve business objectives.
Highest-signal resume keywords
Digital Performance Media ExperienceData Analysis and InsightsCampaign Optimization StrategiesA/B Testing and ExperimentationCommunication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementPerformance OptimizationBudget ManagementAudience TargetingBehavioral Analytics
Soft Skills
Verbal CommunicationWritten Communication
Tools & Technologies
GA4BI ToolsPubli System
Industry Keywords
Media PlatformsAttributionIncrementalityCustomer JourneyAdvertising Agency
About the role
Key responsibilities & impact- Work strategically within the Performance Media team, managing and optimizing campaigns across media platforms.
- Collaborate closely with media, BI, planning, creative, and other relevant teams.
- Participate in strategic discussions by presenting business diagnostics, opportunities, and recommendations.
- Monitor performance indicators and identify opportunities for continuous improvement.
- Develop strategies for optimizing budgets, bids, audiences, and creative assets.
- Structure A/B tests and experiments to maximize results and efficiency.
- Use GA4, dashboards, and BI tools to analyze performance.
- Evaluate results considering attribution, incrementality, and campaign impact throughout the customer journey.
- Turn data into strategic insights and actionable recommendations.
Requirements
What you’ll need- Bachelor’s degree in Communications, Marketing, or a related field.
- Solid prior experience in Digital Performance Media at an advertising agency.
- Excellent verbal communication and written communication skills.
- Knowledge of media operating systems and audience and behavioral analytics software.
- Experience with the Publi system is a plus.
- English proficiency is a plus.
Benefits
Comp & perks- An inclusive environment that values diversity across teams.
- Equal opportunities, free from discrimination based on gender, race, sexual orientation, or religion.