Marketing Specialist

Orderly Network

. Drive Orderly’s marketing initiatives across social media, community channels, and external communications to strengthen brand awareness and engagement across the Web3 ecosystem .

Posted 10/13/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving marketing initiatives within the Web3 ecosystem, focusing on social media, community engagement, and partnership development. Proficient in content creation, performance tracking, and optimizing marketing strategies based on data insights.

Highest-signal resume keywords

5+ Years Marketing ExperienceWeb3 Ecosystem KnowledgeContent Creation SkillsKOL Relationship ManagementFluent in English and Mandarin

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Campaign ExecutionCommunity ManagementSocial Media ManagementPerformance TrackingProject Management

Soft Skills

Strong Communication SkillsOrganizational SkillsProactive MindsetAttention to DetailAdaptability

Tools & Technologies

Social Media PlatformsMarketing Analytics ToolsCommunity Engagement Tools

Industry Keywords

Web3CryptoDeFiKOLsInfluencer Marketing

Tech Stack

Tools & technologies

Web3

About the role

Key responsibilities & impact

Drive Orderly’s marketing initiatives across social media, community channels, and external communications to strengthen brand awareness and engagement across the Web3 ecosystem
Build and maintain relationships with KOLs, influencers, Web3 projects, protocols, and ecosystem partners
Identify and execute collaboration and co-marketing opportunities
Develop and coordinate external-facing content, including partnership announcements, campaign launches, and product updates
Plan and execute marketing campaigns and community initiatives with internal teams and external partners
Monitor Web3 industry trends, community discussions, and competitor activities
Track marketing performance using engagement, audience growth, referral traffic, and other metrics
Optimize future marketing initiatives based on campaign data and audience insights
Independently drive initiatives from planning and partner outreach through execution and performance review
Collaborate with teammates and external partners across countries, cultures, and time zones

Requirements

What you’ll need

5+ years of experience in marketing, social media, community management, partnerships, or a related field, preferably within Web3, crypto, DeFi, or fintech
Good understanding of the Web3 ecosystem, including crypto communities, KOLs, DeFi projects, and industry trends
Proven ability to independently plan and execute marketing initiatives, manage multiple projects, and deliver results with minimal supervision
Experience identifying and building relationships with KOLs, influencers, external partners, or web3 projects is a strong plus
Strong content creation and writing skills, with the ability to communicate complex ideas clearly to different audiences
Familiarity with social media management, community engagement, KOL marketing campaigns, and marketing performance tracking
Fluent in both written and spoken English and Mandarin Chinese
Strong communication and organizational skills with a proactive mindset, attention to detail, and the ability to adapt to a fast-moving environment
Familiarity with DEXs, perpetual trading, or crypto trading infrastructure is a plus
Experience developing trading systems or financial-related products is a plus