Senior Campaign Manager, ABM

Origami Risk

. Own demand generation strategy and campaign execution for Origami Risk’s Insurance business .

Posted 10/27/2026full-timeAtlanta • United StatesSenior💰 $93,000 - $116,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated marketing strategies, particularly in demand generation and account-based marketing. Proficient in analyzing campaign performance and leveraging insights to optimize multi-channel marketing efforts.

Highest-signal resume keywords

Integrated Marketing StrategyAccount-Based Marketing ProgramsCampaign Performance AnalysisCross-Functional CollaborationEmail Marketing Execution

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand GenerationCampaign Strategy DevelopmentMulti-Channel Campaign ExecutionPerformance Data AnalysisContent SyndicationProject ManagementAudience SegmentationMarketing AutomationAccount Engagement TrackingAI Tools Application

Soft Skills

Strong Communication SkillsOrganizational SkillsAnalytical MindsetCollaboration SkillsContinuous Learning Commitment

Tools & Technologies

MarketoSalesforceAsanaDemandbaseEmail Marketing Platforms

Industry Keywords

B2B SaaSInsurance MarketingGo-To-Market StrategyPipeline GoalsMarket Opportunities

About the role

Key responsibilities & impact

Own demand generation strategy and campaign execution for Origami Risk’s Insurance business
Translate business, pipeline, and go-to-market priorities into integrated marketing programs
Partner with Insurance Sales, Sales Enablement, Product Marketing, Digital, Events, Marketing Operations, and other cross-functional teams
Identify priority segments, solutions, personas, and market opportunities
Develop and orchestrate integrated, multi-channel campaigns across the prospect journey
Own email and content syndication programs, including strategy, execution, optimization, vendor relationships, budgets, and performance
Maintain an integrated Insurance campaign plan aligned to sales priorities, product launches, industry events, and broader go-to-market initiatives
Manage multiple campaigns and initiatives against timelines and objectives
Monitor funnel and campaign performance against pipeline goals
Identify gaps and opportunities and translate insights into recommendations for audience strategy, messaging, channel mix, conversion, pipeline, investment, and ROI
Operationally lead Origami Risk’s account-based marketing program
Build and execute tiered ABM programs across 1:1, 1:few, and programmatic motions
Use ICP, intent, and engagement data to prioritize accounts and investment
Partner with Sales and Sales Enablement on target-account selection, buying-committee mapping, account priorities, and coordinated outreach
Establish repeatable ABM processes, campaign frameworks, and operating cadences
Track and optimize ABM performance, including account engagement, sourced and influenced pipeline, progression, conversion, and performance by account tier
Apply AI tools to improve account targeting, content production, and performance analysis
Report to the Director of Growth Marketing

Requirements

What you’ll need

Bachelor’s degree in marketing, digital marketing, or a related field
8+ years of experience in integrated marketing, campaigns, or demand generation, including 3+ years in a B2B SaaS environment
5+ years developing campaign and content strategy and managing cross-functional marketing projects from vision through execution
Extensive experience analyzing campaign performance and presenting recommendations that move diverse stakeholders
3+ years designing and running account-based marketing programs across 1:1, 1:few, and programmatic motions
Demonstrated ability to plan and execute multi-channel campaigns from concept through measurement
Strong verbal and written communication skills, with the ability to tailor messaging to different audiences
Proven ability to collaborate cross-functionally within a matrixed organization
Strong organizational and project management skills, with the ability to manage several campaigns simultaneously
Analytical mindset with the ability to interpret performance data and draw insights
Current understanding of marketing trends and the ability to apply them to campaign work
Demonstrated aptitude for using AI to work more efficiently, analyze information, and enhance marketing execution
Commitment to continuous learning and professional development
Experience with Marketo or similar marketing automation software, Salesforce, and Asana is a plus
Hands-on experience running email and webinar programs
Experience partnering with enterprise sales teams on account selection, buying-group mapping, and pipeline accountability
Experience using intent or firmographic data to prioritize account investment
Experience with Demandbase or a similar intent platform preferred

Benefits

Comp & perks

Bonus eligibility
Competitive medical, dental, and vision benefits
Wellness reimbursement
Life insurance
401(k) with company match
Vacation and sick leave benefits under a flexible time off policy in most states
Medical and Dental coverage available for employees, dependents, domestic partners, and spouses
Paid Time Off – Flexible options plus 10 paid company holidays where available
Hybrid work, with many full-time positions eligible to be completely remote
Fully paid vision insurance
Short- and long-term disability insurance
Basic life insurance
Generous family leave options, including adoption and foster care placements
Flexible Spending Account
Health Savings Account
Commuter Benefits
Dependent Care Savings Account
401(k) company match up to 4%
Employee Assistance Program (EAP)
Education Assistance Program for industry/role-specific certifications
Wellness reimbursement program
Pet Insurance
Critical Illness Insurance
Voluntary Life & AD&D coverage