B2B SaaS Marketing Manager

Orion Placement

. Lead go-to-market strategies and product launches for innovative enterprise software solutions .

Posted 10/27/2026full-timeRemote • New York • United StatesSeniorLead💰 $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading B2B marketing strategies and product launches for enterprise software solutions, with a strong focus on demand generation, digital marketing, and measurable campaign performance. Proven ability to collaborate with sales and product teams to drive revenue opportunities and market awareness.

Highest-signal resume keywords

B2B Marketing ExperienceDemand GenerationProduct Launch ManagementDigital Marketing StrategyMarketing Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Enterprise Software MarketingSaaS MarketingCampaign ROI MeasurementProduct PositioningMessaging DevelopmentLead GenerationConversion Rate OptimizationAccount-Based MarketingSEOEmail Campaigns

Soft Skills

Team LeadershipCollaborationCommunicationStrategic ThinkingRelationship Management

Tools & Technologies

CRMData PlatformsMarketing AutomationDigital Marketing ToolsAnalytics Software

Industry Keywords

GCCGBSShared ServicesEnterprise ServicesMarket Insights

About the role

Key responsibilities & impact

Lead go-to-market strategies and product launches for innovative enterprise software solutions
Develop brand positioning, messaging, and content for enterprise decision-makers
Create and execute B2B demand generation campaigns that deliver qualified leads and measurable sales pipeline
Drive digital marketing initiatives, including SEO, email campaigns, website optimization, and account-based marketing
Partner with sales and product teams to turn market insights into campaigns and revenue opportunities
Build thought leadership through research-driven content, industry events, and strategic partnerships
Track marketing performance, optimize conversion rates, and demonstrate campaign ROI
Guide a small team and external marketing partners while remaining hands-on with execution
Help introduce new products, build market awareness, and accelerate company growth

Requirements

What you’ll need

Candidates must currently reside in the Northeastern United States
8+ years of B2B marketing experience
Experience marketing enterprise software, SaaS, or complex technology solutions
Proven experience generating qualified sales pipeline
Proven success generating measurable marketing-sourced pipeline and qualified sales opportunities
Experience launching software products
Hands-on experience leading B2B software product launches and go-to-market campaigns
Experience developing product positioning, messaging, and category differentiation
Strong understanding of demand generation, digital marketing, CRM, and marketing analytics
Comfortable working with executive leadership, sales teams, and external partners
Experience with AI, automation, data platforms, or enterprise services is a plus
Familiarity with GCC, GBS, or Shared Services markets is a plus
Occasional travel for industry events and business meetings may be required

Benefits

Comp & perks

Potential performance bonuses
Stock option opportunities
Employer-supported medical and dental coverage
401(k) contribution
Flexible time off
Paid parental leave
Potential equity incentives
401(k)
Dental insurance
Health insurance
Life insurance
Retirement plan
Vision insurance
Remote work flexibility