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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creative direction, brand identity evolution, and multimedia production, with a strong focus on strategic campaign development and cross-functional collaboration. Proven ability to lead and mentor creative teams while maintaining brand standards and measuring campaign effectiveness.
Highest-signal resume keywords
Creative DirectionBrand Identity ManagementAdobe Creative SuiteMultimedia ProductionPeople Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative Concept DevelopmentCampaign Performance MeasurementVisual CommunicationsContent StrategyEditorial DirectionChannel Best PracticesPhoto and Video ProductionAI Tools ApplicationDesign LeadershipStrategic Thinking
Soft Skills
Cross-Functional CollaborationExceptional Presentation SkillsCreativityAccountabilityContinuous Learning
Tools & Technologies
AsanaAdobe Creative SuiteDesign ToolsMultimedia Production ToolsAI Tools
Industry Keywords
Financial ServicesFintechAgency ExperienceBrand StandardsCreative Work
About the role
Key responsibilities & impact- Lead creative direction for campaigns, product launches, digital channels, sales enablement, and events including Ascent
- Develop creative concepts translating strategic priorities into resonant work for advisors, firms, and partners
- Guide visual and written execution across design, messaging, and copy
- Serve as final creative reviewer for brand alignment, audience appropriateness, and stakeholder priorities
- Own and evolve Orion’s visual identity and bring the brand voice to life
- Partner with content strategy on flagship content programs and top-of-funnel channel reuse
- Elevate campaign copy, thought leadership, web, and social content
- Maintain brand standards, assets, and templates
- Direct photo and video shoots from concept through execution
- Oversee motion, video, and multimedia production using in-house, freelance, and tool-based resources
- Embed AI tools into creative production
- Establish creative workflows, intake, and turnaround expectations
- Use Asana to provide visibility into work, priorities, and capacity
- Measure creative effectiveness through campaign performance and delivery metrics
- Lead and develop in-house design and content staff, offshore partners, and freelance creative partners
- Set goals, priorities, and quality standards
- Foster creativity, accountability, and continuous learning
- Manage hiring, training, development, delegation, performance appraisals, salary recommendations, coaching, counseling, and corrective actions
Requirements
What you’ll need- Bachelor’s degree in Graphic Design, Visual Communications, Marketing, or a related field required
- Equivalent combinations of education and experience will be considered
- Minimum of 10 years of experience in creative direction, with demonstrated leadership across design and content
- Minimum of 3 years of people leadership experience
- Agency experience a plus
- Experience in financial services or fintech preferred
- Compelling portfolio demonstrating creative direction across design and copy, spanning brand, campaign, and digital work
- Strong conceptual thinking and ability to turn strategy into ideas
- Proven ability to build, protect, and evolve a brand identity across a complex organization
- Strong editorial instincts and ability to direct writers and designers
- Deep understanding of channel best practices across web, social, video, and events
- Experience leading photo, video, and multimedia production
- Experience leading onshore and offshore creative teams
- Exceptional presentation skills
- Strong cross-functional collaboration skills
- Expert in Adobe Creative Suite and current design tools
- Practical experience applying AI tools to creative and content production
Benefits
Comp & perks- Health coverage on day one
- Dental coverage on day one
- Vision coverage on day one
- Disability coverage on day one
- 401(k) plan with employer match
- Paid parental leave
- Pet benefits including pawternity leave and pet insurance
- Student loan repayment
- Internal candidates currently aligned to an Orion office location may be given preference
