Regional Sales Manager

Orthodontic Partners

. Drive measurable sales performance across the region by developing, coaching, and holding Treatment Coordinators and Practice Managers accountable to practice performance targets .

Posted 10/27/2026full-timeRemote • Michigan • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving sales performance through effective training, coaching, and accountability within orthodontic practices. Proven ability to analyze data, identify performance gaps, and implement corrective action plans to enhance team capabilities and achieve business objectives.

Highest-signal resume keywords

Sales Performance ManagementTraining And DevelopmentData AnalysisProject ManagementCustomer Service

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance TrackingCoachingSales StrategyConversion OptimizationFinancial PresentationObjection HandlingFollow-Up CadenceDiscounting StrategyOnboarding PlansFunnel Analysis

Soft Skills

Problem-SolvingCritical ThinkingCollaborationCommunicationSelf-Starter

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Orthodontic PracticeTreatment CoordinatorSales LeadershipMatrix OrganizationPerformance Gaps

About the role

Key responsibilities & impact

Drive measurable sales performance across the region by developing, coaching, and holding Treatment Coordinators and Practice Managers accountable to practice performance targets
Combine hands-on training with shared ownership of sales outcomes to improve conversion, starts, and revenue performance
Identify performance gaps, deploy targeted coaching, and drive disciplined execution at the practice level
Monitor performance trends and identify risks using data
Drive corrective action plans at practice and Treatment Coordinator level
Identify underperforming Treatment Coordinators and ensure improved performance
Develop and execute structured Treatment Coordinator onboarding plans with Practice Managers
Deliver ongoing training tied to performance gaps
Conduct hands-on coaching focused on same-day conversion, financial presentation and objection handling, add-on sales, follow-up cadence, discounting, and down-payment strategy
Review patient exams, calls, and workflows in person and via video
Build Treatment Coordinator and Practice Manager capability for independent performance
Partner with Regional and Practice Management to ensure execution discipline
Identify and fix funnel breakdowns from lead to treatment recommendation to start
Support underperforming locations with targeted deep-dive interventions
Visit practices when necessary to observe, coach, and reinforce standards
Ensure consistent adoption of the OP sales playbook across practices
Identify systemic issues and drive cross-functional solutions
Act as sales counterpart to the Regional Director/Manager
Align training and coaching priorities with business objectives
Support new practice onboarding, acquisitions integration, adult growth strategies, and pricing and product evolution
Provide actionable insights to senior leadership
Maintain and evolve training materials, playbooks, and performance tracking
Track Treatment Coordinator performance and report on results
Document coaching impact and ROI

Requirements

What you’ll need

Minimum 5+ years’ experience in a managerial or treatment coordinator role in an Orthodontic Practice or a similar sales role
Passion for training and development
Proven problem-solving and data analysis skills
Strong critical thinking skills
Excellent customer service skills
Strong project management skills
Proven ability to thrive in a matrix style organization and communicate effectively with all levels of leadership
Self-starter, comfortable working with limited oversight
Proven ability to work well with others in a collaborative team environment
Proven ability to multi-task and consistently meet deadlines
Proven ability to effectively communicate with all levels of team members
Ability to travel approximately 20%+ as needed
Bachelor’s degree or equivalent experience required
Experience as a high-performing TC, sales leader, or equivalent

Benefits

Comp & perks

Equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status