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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated demand generation campaigns that drive qualified pipeline and revenue growth. Proficient in leveraging analytics to optimize marketing strategies and enhance collaboration with sales and product teams.
Highest-signal resume keywords
Demand GenerationIntegrated Campaign ExecutionB2B MarketingMarketing AutomationAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign AttributionLead ManagementFunnel MetricsEmail MarketingPaid Media ManagementAccount-Based MarketingContent SyndicationWebinarsConversion OptimizationAudience Segmentation
Soft Skills
Project ManagementClear CommunicationCuriosityCollaborationIndependent Ownership
Tools & Technologies
HubSpotSalesforceGoogle AdsBing AdsLinkedIn AdsYouTube AdsReddit AdsChatGPT
Industry Keywords
SaaSGrowth MarketingPipeline ContributionRevenue GoalsBuyer Journey
About the role
Key responsibilities & impact- Develop and execute end-to-end integrated demand generation campaigns and programs to drive qualified pipeline against revenue goals
- Build multi-channel programs across email, paid media, content syndication, sponsorships, webinars and events, content, organic channels, and account-based marketing
- Own the in-house paid media program across Google/Bing search, LinkedIn, YouTube, Reddit, and ChatGPT
- Partner with Sales to align campaigns with target accounts, pipeline priorities, and go-to-market needs
- Collaborate with Product Marketing and Content on campaign messaging, offers, and assets
- Work with Revenue Operations to configure campaign, lead-flow, attribution, and reporting systems
- Monitor campaign performance and pipeline contribution and determine investment priorities
- Analyze funnel performance across lead generation, conversion, pipeline creation, and revenue
- Develop audience segments and targeted programs based on industry, persona, account characteristics, intent, and buyer behavior
- Test and optimize messaging, channels, creative, audiences, and conversion paths
- Help refine and execute Osano’s account-based marketing strategy for high-value accounts
- Manage campaign budgets and recommend spend allocation
- Maintain campaign tracking, reporting, and attribution with Marketing Operations
- Stay current on demand generation trends, channels, and tools
- Share campaign insights and results with Marketing, Sales, and stakeholders, translating data into recommendations
- Generate qualified pipeline, improve funnel conversion, build scalable campaigns, provide performance visibility, and align Marketing with Sales
Requirements
What you’ll need- 5+ years of experience in demand generation, growth marketing, integrated marketing, or a related B2B marketing role, preferably within SaaS or technology
- Demonstrated experience building and executing integrated campaigns that contribute to pipeline and revenue
- Strong understanding of the B2B buyer journey and how marketing programs influence prospects from initial awareness through opportunity creation
- Experience across email, paid media, content, webinars/events, and ABM
- Hands-on experience running paid search and LinkedIn campaigns directly in the platforms, with a track record of scaling spend efficiently
- Strong analytical skills and ability to interpret campaign and funnel data and turn insights into action
- Experience with marketing automation and CRM platforms such as HubSpot and Salesforce
- Familiarity with campaign attribution, funnel metrics, lead management, and pipeline reporting
- Ability to own projects independently and move between strategy and hands-on execution
- Strong project management skills across multiple campaigns, stakeholders, deadlines, and priorities
- Experience partnering with Sales, Revenue Operations, Product Marketing, and Content
- Curious and experimental approach to testing, learning, and improving performance
- Clear communication of campaign strategy and performance to stakeholders
Benefits
Comp & perks- Competitive compensation + ownership interest for an early stake in our success
- Unlimited paid time off with a requirement to take at least two weeks off per year
- Paid parental leave for all new parents
- Medical, Dental, and Vision Insurance via Aetna; Osano sponsors individual premiums for base plans at 100% and dependent premiums at 50%
- Fully, permanently remote company; work from anywhere in the U.S.
- MacBook + $600 to craft your home workspace
- Annual company trip
- Mental health benefits with free memberships to mindfulness and talk therapy services
- Well-defined career path and professional development through learning different competencies, skills, and concepts
- Opportunity to receive a Certified Information Privacy credential
- Supportive leadership and peers