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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and scaling B2B go-to-market strategies, with a strong focus on growth and demand generation. Proven ability to lead cross-functional teams, drive alignment, and leverage data-driven insights to optimize business performance.
Highest-signal resume keywords
B2B Go-To-Market StrategyGrowth Or Demand Generation ExpertiseEnterprise Sales Cycle ExperienceSenior Leadership ExperienceAnalytical And Data-Driven Approach
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Building Business UnitsMulti-Channel Program LaunchExperimentationCommercial JudgmentAI Product Go-To-Market
Soft Skills
Player-Coach LeadershipCross-Functional CollaborationCoaching And Development
Tools & Technologies
SalesforceHubSpotClayGongNooks
Industry Keywords
Financial ServicesFintechFraudComplianceRisk
About the role
Key responsibilities & impact- Build Oscilar's Agents business and own the Agents pipeline, revenue goals, and plan to achieve them
- Define target segments, use cases, personas, and buying triggers
- Establish goals, metrics, weekly reviews, and ownership across teams
- Diagnose and improve the Agents funnel from awareness through expansion
- Contribute to pricing, packaging, freemium and POV programs, and attach strategy
- Coordinate Sales, BDRs, Product, Product Marketing, Customer Success, and Partnerships around shared targets
- Partner with Sales leadership on Agents plays, deal strategy, and attach motions
- Feed market and customer insights into Product and Product Marketing
- Turn early customers into references, case studies, and expansion
- Hire and develop an Agents growth team
- Coach channel owners and partner teams
- Launch and iterate multi-channel programs including outbound, ABM, signal-based campaigns, events, executive programs, webinars, and partnerships
- Run experiments across audiences, messages, offers, and channels
- Use Clay, Salesforce, HubSpot, Nooks, Gong, and Claude with Growth Engineering to automate and scale the motion
- Report to the VP of Marketing & Growth and work closely with the CEO, CRO, and executive team
Requirements
What you’ll need- Track record of building a business unit, function, or GTM motion from scratch
- 10+ years in B2B go-to-market
- Senior leadership experience at Director, Head of, or VP level, or equivalent founder experience
- Player-coach experience leading teams and cross-functional programs while remaining hands-on
- Strong commercial judgment
- Experience with enterprise sales cycles and multi-threaded buying processes
- Ability to drive alignment across teams not directly managed
- Analytical and data-driven approach
- Growth or demand generation expertise, including outbound, ABM, signal-based growth, and experimentation
- Experience taking AI products to market
- Experience in financial services, fintech, fraud, compliance, risk, or other regulated industries
- Experience at a high-growth B2B company with strong GTM execution
- Comfort with modern GTM tooling and AI-powered workflows
Benefits
Comp & perks- Equity packages
- 401(k) plan
- Remote-first culture
- 100% employer-covered comprehensive health, dental, and vision insurance (US)
- Unlimited PTO
- Family-friendly environment
- Regular team events and offsites
- Strong learning and professional development opportunities
- Opportunity to help define how AI transforms risk management at financial institutions
