Senior Manager, Brand Marketing

OUAI

. Serve as the Brand expert in managing all OUAI Brand initiatives, including cross-functional marketing strategic planning, advertising and media, consumer insights, activism, events and activations, sponsorships, retail marketing, collaborations and partnerships, and sampling .

Posted 10/9/2026full-timeLos Angeles • California • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Brand Marketing with a focus on developing and executing integrated marketing strategies, managing brand identity, and leading cross-functional teams. Proven ability to drive brand awareness and consumer engagement through effective campaign management and collaboration.

Highest-signal resume keywords

Brand Marketing StrategyCampaign ManagementCross-Functional CollaborationConsumer InsightsTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StorytellingProduct LaunchesMarketing AnalysisRetail MarketingMedia BuyingBudget ManagementAsset ManagementEvent ActivationDigital MarketingSponsorship Management

Soft Skills

Strategic ThinkingDecision MakingRelationship BuildingCreative ReviewFeedback Provision

Industry Keywords

Beauty IndustryConsumer BrandIntegrated MarketingRetail PartnershipsDigital Channels

About the role

Key responsibilities & impact

Serve as the Brand expert in managing all OUAI Brand initiatives, including cross-functional marketing strategic planning, advertising and media, consumer insights, activism, events and activations, sponsorships, retail marketing, collaborations and partnerships, and sampling
Develop and implement brand marketing strategies for integrated product and brand awareness campaigns and always-on brand-building initiatives
Lead brand media and awareness strategy, partnering with the Digital team and media agency to facilitate media buys and evaluate new platforms
Lead marketing analysis in partnership with cross-functional teams
Develop and manage the global brand marketing calendar
Lead execution of global and retailer-specific marketing campaigns
Serve as gatekeeper for the brand identity and ensure external outputs meet brand guidelines
Align Product, Digital, and Sales stakeholders on go-to-market strategies, campaign messaging, assets, and integrated strategies
Partner with the Digital team on campaigns that amplify messaging and drive conversion
Develop brand collaborations and partnerships
Manage project kick-offs and post-mortems
Lead asset management and presentation development
Create marketing campaign presentations for internal stakeholders, retailer meetings, and marketing partnerships
Lead external sampling initiatives
Build relationships with retail partners and execute retailer marketing initiatives
Concept and deploy brand events and activations
Lead brand merchandise development from sourcing through execution
Oversee activism strategy and fiscal donations
Manage the brand budget and financial reporting processes
Develop dedicated marketing strategies for international priority markets
Partner with Digital and Sales on kits, promotions, merchandise, limited offers, and retailer exclusives
Liaise with Product Development throughout the product lifecycle to integrate brand identity into product copy, launch storytelling, and educational content
Use hindsight, competitive analysis, and industry trends to develop growth-driving storytelling and promotions
Manage and develop two direct reports, setting priorities, providing feedback, and overseeing delivery of brand marketing initiatives
Report to the VP, Brand Marketing

Requirements

What you’ll need

6+ years previous work experience in Brand Marketing
Experience in beauty or a consumer brand
Strong understanding of product launches and brand storytelling
Ability to quickly take ownership of campaigns already in motion, assess priorities, and keep work moving during a temporary assignment
Balance of strategic thinking and hands-on execution
Comfort reviewing creative, resolving blockers, and making timely decisions
Experience connecting brand campaigns across social, paid media, retail, and digital channels
Confidence leading three direct reports and working with senior leaders, agencies, and cross-functional partners
Full-time availability Monday through Friday
Must be eligible to work without immigration sponsorship

Benefits

Comp & perks

Temporary role covering a maternity leave
Full-time availability required Monday through Friday
Immigration Sponsorship is not available for this role
OUAI does not sponsor candidates for non-immigrant visas or permanent residency except in some areas that in OUAI’s sole discretion require highly specialized backgrounds.