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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital design with a strong focus on e-commerce, CRM, and paid media, while leading and mentoring a team of designers. Capable of managing complex projects and delivering high-quality creative work that aligns with brand strategy and audience insights.
Highest-signal resume keywords
Digital Design ExpertiseTeam Leadership and DevelopmentE-Commerce and CRM ExperienceFigma and Adobe Creative Suite ProficiencyResponsive Design and UX Principles
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital DesignE-CommerceCRMResponsive DesignUX PrinciplesDigital ProductionCreative FeedbackProject ManagementScalable Digital SystemsArt Direction
Soft Skills
Communication SkillsStakeholder ManagementProactive Problem SolvingPresentation SkillsTeam Collaboration
Tools & Technologies
FigmaAdobe Creative Suite
Industry Keywords
BeautyFashionLifestyleConsumer BrandDigital Touchpoints
About the role
Key responsibilities & impact- Own the digital expression of the OUAI brand across e-commerce, email, paid media, and other digital touchpoints
- Translate campaign concepts and brand strategy into elevated, channel-specific creative
- Maintain high standards for design, typography, art direction, motion and overall craft
- Ensure cohesive digital work across the customer journey while optimizing for each platform
- Evolve OUAI’s digital design systems and introduce new formats, tools and creative approaches
- Lead, mentor and develop a team of three digital designers
- Set priorities, delegate work and provide actionable creative feedback
- Oversee concurrent seasonal campaigns, product launches and always-on projects
- Establish timelines, allocate resources and ensure accurate, timely delivery
- Communicate project status, risks and dependencies; escalate issues and propose solutions
- Lead complex, high-visibility digital initiatives
- Review deliverables for creative quality, technical accuracy and channel readiness
- Partner with E-commerce, Growth Marketing, CRM and Creative Operations
- Collaborate with channel partners using objectives, audience behavior and performance insights
- Present creative work and rationale to cross-functional partners and senior leadership
- Apply performance learnings to future creative while maintaining the brand’s long-term vision
Requirements
What you’ll need- 6+ years of experience in digital design, with experience in beauty, fashion, lifestyle or another highly visual consumer brand preferred
- 3+ years of experience managing and developing designers
- A portfolio demonstrating exceptional digital design across e-commerce, CRM, paid media and social
- Strong understanding of responsive design, UX principles, digital production and platform-specific best practices
- Experience developing scalable digital systems that improve consistency and speed
- Demonstrated ability to manage multiple priorities, navigate fast-moving timelines and deliver complex projects
- Strong presentation, communication and stakeholder-management skills
- A proactive, solutions-oriented approach with a high level of ownership and follow-through
- Expertise in Figma and Adobe Creative Suite
- A genuine interest in beauty, culture and the evolving digital landscape
- Immigration sponsorship is not available; candidates must not require OUAI sponsorship for non-immigrant visas or permanent residency
Benefits
Comp & perks- Medical + Dental + Vision
- Unlimited PTO
- 25+ Paid Holidays
- Matching 401k program
- Quarterly OUAI Product Stipend + Employee Discounts
- Flex Fridays
- Employee HSA and FSA
- Charity matching and education reimbursement
- Hybrid work reimbursement
- Move Your OUAI (Exercise Reimbursement)
- Potential for yearly bonus