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Product Marketing Coordinator
Ourofino Agrociência. Lead commercial portfolio management, ensuring alignment with the company’s strategic objectives and defining investment, expansion, repositioning, and product discontinuation priorities .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Portfolio Management and Strategic Marketing within the agribusiness sector, with a strong focus on Product Lifecycle Management, Business Case development, and cross-functional team leadership. Proficient in financial analysis and market intelligence to drive product performance and strategic decision-making.
Highest-signal resume keywords
Portfolio ManagementProduct Lifecycle Management (PLM)Business Case DevelopmentMarket IntelligenceStrategic Planning
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product ManagementStrategic MarketingFinancial AnalysisProject ManagementPricing and Profitability
Soft Skills
Cross-Functional Team LeadershipStakeholder Influence
Tools & Technologies
Advanced ExcelPower BI
Certifications & Qualifications
Bachelor’s Degree in AgronomyBachelor’s Degree in Agricultural EngineeringMaster’s Degree or MBA in Product Management, Marketing, Business, or Strategy
Industry Keywords
AgribusinessCrop Protection ProductsSeedsBiologicalsFertilizersAgricultural Technologies
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Lead commercial portfolio management, ensuring alignment with the company’s strategic objectives and defining investment, expansion, repositioning, and product discontinuation priorities
- Build and implement short- and medium-term portfolio roadmaps, identifying gaps, needs, and growth opportunities by crop, region, channel, and market segment
- Monitor product performance indicators, including revenue, margin, profitability, market share, ROI, pricing, and lifecycle
- Lead periodic portfolio reviews based on financial, strategic, regulatory, and market criteria
- Develop support and expansion plans for mature products and maximize return on investment throughout the product lifecycle
- Lead Business Case analyses for new products, acquisitions, licensing agreements, and line extensions
- Develop financial and strategic scenarios to support decision-making
- Propose differentiation, positioning, and value-capture strategies
- Coordinate the new product launch process, from pre-launch through market entry
- Develop integrated Go-to-Market plans in partnership with Marketing, Sales, and Trade Marketing
- Coordinate portfolio committees and cross-functional teams involving Marketing, Commercial, Supply Chain, Industrial Operations, R&D, Regulatory Affairs, and Finance
- Influence stakeholders to ensure the execution of strategic projects and serve as a technical reference for analysts and specialists in the area
- Monitor market trends, technologies, competitors, and industry developments
- Support strategic negotiations with partners, suppliers, and technology companies
- Strengthen the Ourofino brand by promoting the product portfolio and participating in events and activities related to agribusiness
- Travel frequently as required by the role
Requirements
What you’ll need- Work location: Ribeirão Preto, São Paulo, Brazil
- Availability for frequent travel as required by the role
- Bachelor’s degree in Agronomy or Agricultural Engineering
- Solid experience in Product Management, Strategic Marketing, Portfolio Management, Business Development, or Market Development in agribusiness
- Experience with crop protection products, seeds, biologicals, fertilizers, or agricultural technologies
- Experience developing Business Cases and conducting financial analyses
- Track record of leading cross-functional teams and product launch projects
- Master’s degree, postgraduate qualification, or MBA in Product Management, Marketing, Business, or Strategy is considered a plus
- Product Lifecycle Management (PLM)
- Strategic Planning
- Market Intelligence
- Pricing and Profitability
- Project Management
- Advanced Excel and Power BI skills
Benefits
Comp & perks- Transportation allowance
- Parking card or company-provided shuttle transportation
- Meal allowance
- Meal voucher or on-site restaurant
- Corporate University
- University partnerships and discounts
- Health insurance
- Dental insurance
- Annual vaccination campaign
- Wellhub (fitness membership)
- Psychological consultations through Zenklub
- Extended parental leave
- Profit-Sharing and Results-Based Bonus (PLR)
- Private pension plan
- Life insurance
- Support for children with disabilities
- Childcare assistance for mothers (children up to 2 years old)
- School supplies (for children aged 2 to 14)
- Birthday gift and day off
- Baby kit
- Long-service award
- Holiday gift basket
- Wedding gift
- Short Fridays
- Quality of Life Program
- Flexible working hours
- Partner benefits network