Head of Demand Generation

Outpost

. Build Outpost’s demand generation function from the ground up .

Posted 11/9/2026full-timeSeattle • Washington • United StatesLead💰 $150,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and account-based marketing (ABM) for enterprise technology, with a strong focus on campaign execution, audience building, and performance analysis. Proficient in leveraging CRM tools and AI for optimizing marketing strategies and driving measurable results.

Highest-signal resume keywords

Demand GenerationAccount-Based Marketing (ABM)Campaign ExecutionHubSpot CRMFunnel Metrics Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Audience BuildingSequence DesignA/B TestingEvent MarketingData-Driven CampaignsEmail MarketingAdvertising PlatformsLead CaptureGuerrilla MarketingPerformance Reporting

Soft Skills

Strong Execution SkillsAbility to Work Independently

Tools & Technologies

HubSpotAI Tools

Industry Keywords

Enterprise TechnologySupply ChainMarketing-Sourced PipelineMulti-Channel MarketingOnsite Experiences

About the role

Key responsibilities & impact

Build Outpost’s demand generation function from the ground up
Build and run a multi-channel engine targeting security, operations, and IT leaders
Convert target-account interest into demos and measurable, predictable marketing-sourced pipeline
Execute campaigns across email, advertising platforms, direct mail, and other channels
Run personalized ABM plays for top-tier accounts and automated coverage for the broader account list
Produce emails, ad creative, landing pages, one-pagers, and follow-up content
Own conference pipeline generation, including target matching, meeting booking, onsite lead capture, guerrilla marketing, and follow-up
Manage the paid demand generation budget and optimize channel mix
Report monthly on funnel performance and adjust plans based on data
Collaborate with product marketing, revenue operations, marketing operations, sales, and company leadership

Requirements

What you’ll need

7+ years in demand generation, growth marketing, or ABM for enterprise technology
Hands-on experience running named-account campaigns across email and ad platforms
Experience with audience building, sequence design, and A/B testing
Fluency in HubSpot or similar CRM
Ability to run the demand function independently
Ability to analyze funnel metrics, including cost per engaged account, cost per demo, and conversion by channel
Experience using AI to build audiences, draft campaign variants, automate reporting, and analyze funnel performance
Event marketing experience, including data-driven pre/post-event campaigns and onsite experiences
Strong execution skills and ability to work independently
Genuine interest in supply chain and applied AI
Legally authorized to work in the United States
Willingness to live in or relocate to Seattle, Washington

Benefits

Comp & perks

Comprehensive Benefits Package including Health, Dental, and Vision Insurance
401(k) Retirement Plan Matching
19 Paid Holidays
Unlimited PTO
Friday Team Lunches
Discretionary bonus