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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Product Marketing within the cybersecurity sector, focusing on creating high-quality MOFU and BOFU content that drives buyer engagement and sales enablement. Proficient in translating technical details into compelling narratives and collaborating cross-functionally to enhance product positioning and market strategy.
Highest-signal resume keywords
B2B Product Marketing ExperienceContent Creation for Technical ProductsMOFU and BOFU Content PlanningSales Enablement Asset DevelopmentCollaborative Cross-Functional Engagement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content Strategy DevelopmentWeb CopywritingSales Deck CreationWebinar ProductionCompetitive AnalysisCustomer Insight GatheringMarket Trend AnalysisTechnical Product UnderstandingMessaging and PositioningStorytelling
Soft Skills
Clear Writing AbilityPresentation SkillsAgile Work EthicCollaboration
Industry Keywords
CybersecuritySales EnablementBuyer EvaluationPipeline ProgressionCustomer SuccessProduct DirectionGo-to-Market StrategyCompetitive DifferentiationTechnical Detail TranslationFast-Paced Environment
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Drive content strategy for MOFU and BOFU stages across the Outpost24 portfolio
- Identify content gaps and create assets supporting buyer evaluation, sales conversations, and pipeline progression
- Translate positioning and messaging into web copy, solution briefs, comparison assets, guides, webinars, analyst-ready narratives, and sales enablement materials
- Create sales enablement assets including pitch decks, battlecards, objection-handling guides, demo narratives, discovery questions, talk tracks, and competitive leave-behinds
- Gather and distill customer feedback, market trends, and competitive intelligence into guidance for product direction and go-to-market strategy
- Track how MOFU and BOFU assets are used by Sales and Marketing
- Gather feedback and continuously improve content quality, relevance, and commercial impact
- Deliver high-quality outputs quickly and reliably in a fast-moving, agile environment
- Collaborate cross-functionally with Product, Sales, Customer Success, Marketing, and Leadership
Requirements
What you’ll need- 5+ years of B2B Product Marketing experience in cybersecurity
- Strong track record creating content and enablement for complex technical products
- Experience planning and producing high-quality MOFU and BOFU content
- Clear, concise writing ability that translates technical detail into compelling portfolio content
- Strong storytelling and presentation skills
- Ability to create webinars, sales decks, customer-facing narratives, and enablement materials
- Ability to move fast and work independently in a fast-paced, agile environment
- Collaborative approach with Product, Sales, Customer Success, and Marketing
- Ability to work with technical products, customer insight, market trends, positioning, messaging, personas, use cases, and competitive differentiation
Benefits
Comp & perks- Flexible work hours
- Hybrid working environment with 2–3 days per week in the office
- Regular performance conversations focused on development, career progression, and self improvement
- Fun socials
- Great perks
- Collaborative, down-to-earth culture
- Opportunities to take ownership, make an impact, and challenge the status quo
- Diverse and inclusive workplace
- Opportunity to work alongside talented colleagues from across the globe
- Opportunity to join a fast-growing European cybersecurity company