Brand and Marketing Creative Principal

Pacaso

. Bring Pacaso’s brand to life across visual, written and motion content .

Posted 10/16/2026full-timeRemote • United StatesLead💰 $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand development and creative direction, with a strong portfolio showcasing premium work across various media including identity, digital, print, and video. Proficient in managing creative workflows, directing teams, and maintaining design systems to enhance visual storytelling.

Highest-signal resume keywords

Brand DevelopmentCreative DirectionDesign System ManagementVideo ProductionPortfolio Development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Video EditingPhotographyContent CreationInterview ConductingCreative Workflow ManagementAsset ManagementBudget ManagementArt DirectionVisual DesignCampaign Development

Soft Skills

CollaborationLeadershipCommunicationProject ManagementCreative Problem-Solving

Tools & Technologies

FigmaSocial Media PlatformsContent Management SystemsVideo Production ToolsPhotography Equipment

Industry Keywords

Brand IdentityDigital MarketingPrint MediaVideo CampaignsCreative Agencies

About the role

Key responsibilities & impact

Bring Pacaso’s brand to life across visual, written and motion content
Plan and run shoots featuring owners, founders, influencers, celebrities and destinations
Write interview questions and conduct on-camera interviews
Hire and direct camera crews and photographers
Manage shot lists, casting, scheduling, locations, releases, budgets and edits
Create video assets, cutdowns, CTV and YouTube spots, and social content
Build AI-assisted creative workflows and asset variations
Manage owner testimonial programs end to end
Set photography and video standards across homes and destinations
Build and manage photographer and videographer networks
Lead marketing design across emails, ads, decks, one-sheets, print and out-of-home
Maintain the marketing design system, templates and visual craft in Figma
Direct social, content and PR partners
Own asset libraries, licensing, usage rights, renewals, vendor relationships and production budgets
Collaborate with the VP of Marketing, growth team, founders, company partners and agencies

Requirements

What you’ll need

Seven or more years in brand, design and creative work
At least two years in a lead role
Experience in-house at a brand people admire, at an agency that serves them, or both
Portfolio demonstrating premium work across identity, digital, print, video and campaigns
Personally designed or art-directed work
Experience building a design system

Benefits

Comp & perks

Competitive base salary and meaningful equity
Discretionary time off
Premium medical, dental, and vision coverage for you and your family
Sponsored memberships to One Medical, Peloton, and WellHub
401(k)
Paid parental leave for primary and secondary caregivers
Home office stipend
Monthly internet and cell phone reimbursement
Quarterly team gatherings
Ongoing learning and development investment