Growth Marketing Lead, Performance

Pacaso

. Run paid acquisition and a structured testing program on Pacaso’s growth team .

Posted 10/27/2026contractRemote • United StatesSenior💰 $70 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in growth and performance marketing with a strong focus on campaign management, A/B testing, and AI-driven strategies. Proven ability to optimize lead generation and analyze performance across multiple paid media platforms.

Highest-signal resume keywords

Growth And Performance MarketingAI FluencyCampaign ManagementA/B TestingGoogle Ads Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationLead GenerationIncrementality TestingPerformance AnalysisGoogle Ads SearchPerformance MaxDemand GenYouTube AdvertisingMeta AdvertisingSQL

Soft Skills

Clear WritingIndependent Work

Tools & Technologies

Google Tag ManagerGA4Heap AnalyticsServer-Side Conversion APIsSalesforce

Industry Keywords

High-Consideration PurchasesReal EstateTravelFinancial ServicesB2BPremium Goods

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Run paid acquisition and a structured testing program on Pacaso’s growth team
Build, launch, QA, optimize, and report on campaigns across required paid media platforms
Manage campaign structure, bidding, budgets, audiences, and pacing against cost-per-qualified-lead and cost-per-tour targets
Implement AI-native methods for building and maintaining campaigns
Run A/B and multivariate tests across audiences, creative, offers, and channels
Set up and use offline conversions for consultations, tours, opportunities, and closed sales
Lead creative testing and report winning concepts, hooks, and formats
Test new channels and recommend whether to scale them
Recommend budget shifts using incrementality
Report weekly on spend, results, tests, learnings, and recommendations
Collaborate with lifecycle, creative, analytics, web, Product, Data, and Sales teams
Work inside Pacaso’s ad accounts while Pacaso retains ownership of accounts, audiences, and creative
Report to the Director, Paid Digital

Requirements

What you’ll need

4+ years in growth and performance marketing, doing the execution yourself, at a fast-growing company or growth agency
AI fluency, including daily use of AI for performance analysis, search-term mining, ad variants, briefs, and reports
$1M+ in lifetime ad spend managed personally across at least four required platforms
Track record of designing and running A/B and multivariate tests, including at least one incrementality or lift test
Experience with high-consideration, long-cycle purchases such as real estate, travel, financial services, automotive, B2B, or premium goods
Lead generation optimized to CRM outcomes rather than form fills
Clear writing with decision-led readouts
Ability to work independently as a contractor
Required hands-on experience with Google Ads Search, Performance Max, Demand Gen and YouTube, Display and remarketing, Meta, LinkedIn, Reddit, and Microsoft Ads
Experience with Google Tag Manager, GA4, Heap Analytics, server-side conversion APIs, offline conversions, attribution, incrementality, and unit economics
Strong Sheets or Excel skills
Preferred: affluent or high-net-worth audience experience, Salesforce offline conversion setups, SQL, marketing mix modeling, third-party incrementality measurement, and premium-brand experience

Benefits

Comp & perks

Competitive base salary and meaningful equity
Discretionary time off
Premium medical, dental, and vision coverage for you and your family
Sponsored memberships to One Medical, Peloton, and WellHub
401(k)
Paid parental leave for primary and secondary caregivers
Home office stipend
Monthly internet and cell phone reimbursement
Quarterly team gatherings
Ongoing learning and development investment
Option to extend the 6 month contract