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Institutional Marketing Strategy Director
Pacific Life. Serve as a strategic marketing partner to Institutional Retirement Solutions Group leadership .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing strategic marketing initiatives within institutional financial services, focusing on market intelligence, audience engagement, and business growth. Proven ability to translate complex market insights into actionable strategies and effective messaging.
Highest-signal resume keywords
Strategic Marketing LeadershipInstitutional Financial Services ExpertiseMarket Intelligence DevelopmentPositioning And Messaging StrategyExecutive Influence And Alignment
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Strategic MarketingMarket IntelligenceBusiness StrategyPositioning DevelopmentSegmentationValue Proposition DevelopmentGo-To-Market StrategyAnalytical SkillsCompetitive AnalysisThought Leadership Development
Soft Skills
Exceptional CommunicationPresentation SkillsStorytellingCritical ThinkingInfluencing Skills
Certifications & Qualifications
MBA Or Advanced Degree
Industry Keywords
Institutional MarketingRetirement MarketsPension Risk TransferDefined ContributionAsset ManagementInsuranceB2B Financial MarketsCustomer InsightStrategic InitiativesMarket Expansion
About the role
Key responsibilities & impact- Serve as a strategic marketing partner to Institutional Retirement Solutions Group leadership
- Own, activate, and evolve the established IRSG marketing strategy
- Identify priority markets, audiences, opportunities, and areas where marketing can have the greatest impact
- Translate business strategies into audience strategies, positioning, messaging, content, and go-to-market recommendations
- Evolve the institutional content roadmap in partnership with the broader marketing team
- Develop marketing approaches for Pension Risk Transfer, Defined Contribution Lifetime Income, Stable Value, and emerging institutional businesses
- Monitor market, business, competitive, industry, regulatory, and customer developments
- Partner with strategy, analytics, research, product, distribution, and other teams to leverage insights
- Translate complex market and competitive information into actionable recommendations
- Steward IRSG positioning, value proposition, messaging, and overarching narrative
- Guide institutional thought leadership priorities, themes, audiences, channels, and timing
- Advise on executive visibility, industry engagement, conferences, and speaking opportunities
- Provide strategic marketing leadership for new products, market expansion, strategic initiatives, and growth opportunities
- Assess market readiness, audience needs, competitive dynamics, and differentiation opportunities
- Define target audiences, market priorities, value propositions, and channel strategies
- Establish frameworks and KPIs for evaluating marketing effectiveness and market impact
- Evaluate marketing investments and recommend changes to priorities, resources, or approach
- Champion accountability, learning, and continuous improvement across institutional marketing
Requirements
What you’ll need- 10+ years of experience in strategic marketing, financial services marketing, institutional marketing, business strategy, consulting, product marketing, market intelligence, or a related discipline
- Demonstrated experience developing marketing strategies directly connected to business growth and strategic priorities
- Strong understanding of institutional financial services, retirement markets, insurance, investments, asset management, or related B2B financial markets
- Experience translating market, customer, competitive, and business intelligence into strategic recommendations
- Proven ability to influence senior leaders and build alignment across complex, matrixed organizations
- Experience developing positioning, segmentation, value propositions, messaging, go-to-market strategies, or related strategic marketing frameworks
- Exceptional communication, presentation, and storytelling skills
- Strong analytical and critical-thinking skills
- Demonstrated ability to operate strategically while working effectively with execution teams
- Experience in Pension Risk Transfer, Defined Contribution, retirement income, Stable Value, asset management, insurance, or adjacent institutional markets
- Experience working with institutional buyers and influencers, including consultants, intermediaries, advisors, plan sponsors, institutional investors, recordkeepers, or retirement-focused organizations
- Experience building or leading market intelligence, competitive intelligence, customer insight, or strategic planning capabilities
- Experience developing thought leadership strategies and executive positioning programs
- Experience supporting large-scale growth, transformation, innovation, or new-market initiatives
- MBA or advanced degree preferred
Benefits
Comp & perks- Medical, Dental, Vision
- Wellbeing Reimbursement Account for employees and eligible dependents
- Paid Time Off
- Holiday Schedules
- Financial Planning Time Off
- Paid Parental Leave
- Adoption Assistance Program
- Competitive 401k savings plan with company match
- Additional 401k contribution regardless of participation
- Diversity and inclusion culture
- Accommodation support for qualified individuals with disabilities and disabled veterans